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Marketing Foundation

What is a Buyer Persona?

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What is a Buyer Persona?

A buyer persona (or customer avatar) is a picture of a company's ideal customer.  Developing a buyer persona should be the first step in the sales & marketing planning process. 

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How To Create A Value Proposition

How To Create A Value Proposition

A value proposition is a core positioning statement that summarizes the unique benefits our company, product, or service delivers to a target customer. 

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