Digital marketing is making marketing harder. More fun, but harder. With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance. The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span. A simple approach can be applied to a complex situation.
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You may be wondering which trade shows are best suited for your business, if you should even exhibit due to digital savvy millennials, or if it is worth the ever increasing expense. There are certain pros and of course cons for exhibiting at trade shows. Remember the following before you decide.
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Here are some factors to consider when choosing a marketing automation solution to match your strategy.
The typical thought leadership strategy puts the burden on individuals working during their own free time, for free, to create blog posts, writing papers, or producing knowledge base articles (such as best practices or tips & tricks). Here are some helpful tips generate more content.