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Technology Integration

How Can We Simplify The Marketing Technology Landscape?

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How Can We Simplify The Marketing Technology Landscape?

Digital marketing is making marketing harder.  More fun, but harder.   With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance.  The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span.  A simple approach can be applied to a complex situation.

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