The 7 Jobs Every Small Business Should Outsource

By |2019-07-11T13:56:24-06:00July 8th, 2019|Categories: Business - null, Content Marketing, Marketing, Social Media, Uncategorized|Tags: , , , , , , , , |

Outsourcing frees up small business owners and staff to focus on growing their business, rather than merely maintaining it.  These are the 7 Jobs every small business should outsource.

8 Tips For Conducting Buyer Persona Interviews

By |2019-07-11T14:56:46-06:00February 10th, 2017|Categories: Business - null, Marketing, Marketing Foundation, Tutorials|Tags: |

By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach."  Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them

How Can We Simplify The Marketing Technology Landscape?

By |2019-07-11T15:17:42-06:00March 8th, 2016|Categories: Business - null, Marketing|Tags: , , |

Digital marketing is making marketing harder.  More fun, but harder.   With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance.  The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span.  A simple approach can be applied to a complex situation.

Critical Areas In Your Marketing Planning

By |2019-07-11T15:28:19-06:00January 4th, 2016|Categories: Business - null, Marketing, Marketing Foundation|Tags: , |

When commencing the process of building a marketing plan for 2016, there are key areas that you should consider. They include positioning, objectives, tactics, execution and strategy