By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach." Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them
Digital marketing is making marketing harder. More fun, but harder. With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance. The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span. A simple approach can be applied to a complex situation.
When commencing the process of building a marketing plan for 2016, there are key areas that you should consider. They include positioning, objectives, tactics, execution and strategy
To develop a proper foundation to fuel a business development engine (see our Touchline Process), we insist that our client base implement a CRM solution. Here are a just a few reasons why you need to be using a CRM system...