What is a Buyer Persona and how do we use them in our marketing?
A detailed buyer persona will help an organization determine where to focus investment and will drive consistent messaging across the organization.
Our free, customizable Buyer Persona & Content Mapping Cheat Sheet guides you through a simple process to create your very own buyer personas. With a strategic buyer persona and content mapping process, it becomes easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.
The 12-page visual guide includes information on:
- What is a buyer persona?
- Why are buyer personas important?
- What is the buyer's journey
- Mapping content to the buyer's journey
- 20 questions to consider for buyer persona interviews and surveys
- 10 steps to create a buyer persona
- Buyer persona worksheet
- Content mapping worksheet