What is a Buyer Persona and how do we use them in our marketing?

A detailed buyer persona will help an organization determine where to focus investment and will drive consistent messaging across the organization.

Our free, customizable Buyer Persona & Content Mapping Cheat Sheet guides you through a simple process to create your very own buyer personas.  With a strategic buyer persona and content mapping process, it becomes easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.  As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

Buyer Persona Worksheet

The 12-page visual guide includes information on:

  • What is a buyer persona?
  • Why are buyer personas important?
  • What is the buyer's journey
  • Mapping content to the buyer's journey  
  • 20 questions to consider for buyer persona interviews and surveys
  • 10 steps to create a buyer persona
  • Buyer persona worksheet
  • Content mapping worksheet
What is a buyer persona

Fix Your Marketing Strategy!  Download This Cheat Sheet.

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