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Marketing Automation


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Marketing Automation


We combine marketing automation technology with modern marketing best practices.  With a well-run marketing automation solution, you can generate qualified leads & develop more sales opportunities, effectively nurture leads to qualified prospects, and deliver a steady flow of high quality, actionable leads.

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Foundation Building


Foundation Building


Construct a lead generation hub with the integration of modern technology platforms.  Your CRM system, website, marketing automation tools, and cloud content management can combine to create a business development engine.  Get started with a smart content strategy optimized for your buyer’s journey.

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Brand Marketing


Brand Marketing


Your brand is the foundation upon which your entire organization and marketing campaigns are built.  Touchline professionals serve as brand strategists to deliver brand messaging, collateral, content, mission, vision, values, reputation management, and websites to targeted audiences.

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Content Marketing


Content Marketing


Modern marketers tell the story of a brand through multimedia content that attracts large audiences.  We produce and execute programs in the following areas:  content strategy, articles, blogs, case studies, e-books, newsletters, white papers, press releases, websites, landing pages, email, video, and webinars.

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Data & Analytics


Data & Analytics


Touchline team members leverage strong backgrounds in analytics to gain insight from marketing and website data for measuring performance.  Using analytics technology like Google Analytics and HubSpot, we’ll identify actionable insight to improve strategy and improve efficiency.

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Email Marketing


Email Marketing


Marketing success is dependent upon building a targeted following that can be nurtured at all phases of the customer journey.  Our team is trained to segment and manage lists, develop personalized content, run automated email campaigns, provide insight into performance, and proactively engage audiences.

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Event Marketing


Event Marketing


Nothing is as powerful in the relationship building process than being in front of a prospect.  Most companies, however, fail to maintain momentum throughout the event cycle.  We can help to promote, engage participants, and conduct the due diligence to nurture leads long after the event is over.

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Graphic Design


Graphic Design


Strong design skills are key to enhancing the value of your sharable content.  Touchline provides basic graphic design, with trusted partners for complex design.  Create visually compelling brand identity elements, collateral, case studies, e-books, white papers, presentations, infographics, and more.

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Lead Management


Lead Management


Our team is trained in the latest modern marketing techniques and technology to enable the scoring, nurturing, and qualification of leads before delivering them to a sales representative.   Use your expertise and experience to drive new lead generation and ensure a smooth handoff between marketing and sales.

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Social Media


Social Media


Social media is an essential channel for sharing your content, building personal brands, generating leads, increasing brand awareness, nurturing prospects, and engaging key contacts.  Touchline identifies the networks most relevant to your audience and assigns resources to continually listen and engage.

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Health Check & Strategy


Health Check & Strategy


The initial step in the Touchline Process is a detailed audit of an organization to provide the basis for construction of solid foundational marketing elements.   The audit begins with an extensive investigation with leadership, business development, and operational units to understand the organization.   The analysis of the current foundation, pain points, and future goals are also important considerations.  The final deliverable includes recommendations organized into immediate, intermediate, and delayable needs.

 
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