Your contact and prospect lists may contains a lot of information, like when they signed up, where they’re located, which content they are interested in, and how they interact with your campaigns. You can use this information to filter subscribers into groups or segments, and then target these contacts with customized marketing content
Yes. Our model allows complete flexibility so you’ll be able to get the help you need to succeed. If your internal team is already doing a great job in particular areas of marketing, we’ll use that as a starting point and allocate points where we can make the biggest impact in your marketing.
Our agreements can be configured on an annual contract or a month-to-month basis, similar to a subscription model like Netflix. For annual contracts, the incentive is a discount of up to 20% and you can cancel at any time with an early termination fee. For month-to-month agreements, we simply ask that you provide a courtesy cancellation notice 30 days in advance.
Unless specifically defined, all our design-related activities allow for up to 2 iterations. With these boundaries in place, it actually forces both the agency and the client to be more efficient with their time and feedback.
Touchline Marketing has moved towards operating on a point system. We have 10+ years of internally tracking every minute of time we spent on marketing activities so we know how long things should take. With this history, we have cataloged how many points are needed for common marketing tasks so we can focus on providing value rather than billing hours.
Once PPC on-boarding items/tasks can be completed, Touchline Marketing can begin active management of the client Google AdWords Account in as little as 5 business days.
The most common metrics used to define success criteria for Google AdWords management are: Cost Per Lead /OR/ What is the target Cost per Lead ($)? Number of Leads /or/ What is the target number of Leads per Month?
Google restricts and/or prohibits advertising of various products and services such as prescription drugs, firearms, counterfeit goods, etc. If Google deems a Client’s product or service to fall within one of these categories, the use of Adwords may be severely restricted or completely prohibited. We recommend conducting a Market Analysis to see if your company, product, or service is a good fit for paid search marketing. In some cases, the costs of advertising through a specific digital channel may not make sense. It's best to have experienced professionals make recommendations before so you don't make expensive mistakes on your own.