Once PPC on-boarding items/tasks can be completed, Touchline Marketing can begin active management of the client Google AdWords Account in as little as 5 business days.
Touchline Marketing adds the client Google Adwords account to their Touchline PPC Client Center (Google MCC).
The most common metrics used to define success criteria for Google AdWords management are: Cost Per Lead /OR/ What is the target Cost per Lead ($)? Number of Leads /or/ What is the target number of Leads per Month?
Google may, at its discretion, place any AdWords account “under review”. During this period (typically 1 to 3 business days), ads will not be eligible to run.
Google restricts and/or prohibits advertising of various products and services such as prescription drugs, firearms, counterfeit goods, etc. If Google deems a Client’s product or service to fall within one of these categories, the use of Adwords may be severely restricted or completely prohibited. We recommend conducting a Market Analysis to see if your company, product, or service is a good fit for paid search marketing. In some cases, the costs of advertising through a specific digital channel may not make sense. It's best to have experienced professionals make recommendations before so you don't make expensive mistakes on your own.
A FREE Market Analysis is available to clients who are new to PPC. Includes an estimated cost-per-click (CPC) for achieving top position in the industry and target geographic location. We use the estimated CPC to give you a projection of potential performance assuming an industry standard conversion rate with your landing page. Request A Market Analysis A FREE Account Audit is available to clients who already have a Google AdWords account. Designed to identify wasted ad spend in the following areas: display network, overnight advertising, mobile devices, and search partners. Not all audits will include a waste analysis. Includes a brief analysis of other technical issues such as conversion/lead tracking, campaign settings, impression share, ad copy testing, keyword selection, search query analysis, and ad extension review. Touchline can execute audits on active AdWords Accounts with ad spend of $1000 or more within the last 30 days. Touchline must be provided access to the account to perform an audit. Request An Account Audit