What can be advertised on Google?

By |2018-09-26T20:24:25-06:00September 26th, 2018|Categories: |

Google restricts and/or prohibits advertising of various products and services such as prescription drugs, firearms, counterfeit goods, etc. If Google deems a Client’s product or service to fall within one of these categories, the use of Adwords may be severely restricted or completely prohibited. We recommend conducting a Market Analysis to see if your company, product, or service is a good fit for paid search marketing. In some cases, the costs of advertising through a specific digital channel may not make sense. It's best to have experienced professionals make recommendations before so you don't make expensive mistakes on your own.

Is my company a good candidate for PPC?

By |2018-09-24T22:29:23-06:00September 24th, 2018|Categories: |

A FREE Market Analysis is available to clients who are new to PPC. Includes an estimated cost-per-click (CPC) for achieving top position in the industry and target geographic location. We use the estimated CPC to give you a projection of potential performance assuming an industry standard conversion rate with your landing page.   Request A Market Analysis   A FREE Account Audit is available to clients who already have a Google AdWords account. Designed to identify wasted ad spend in the following areas: display network, overnight advertising, mobile devices, and search partners. Not all audits will include a waste analysis. Includes a brief analysis of other technical issues such as conversion/lead tracking, campaign settings, impression share, ad copy testing, keyword selection, search query analysis, and ad extension review. Touchline can execute audits on active AdWords Accounts with ad spend of $1000 or more within the last 30 days. Touchline must be provided access to the account to perform an audit.   Request An Account Audit