Once PPC on-boarding items/tasks can be completed, Touchline Marketing can begin active management of the client Google AdWords Account in as little as 5 business days.
The most common metrics used to define success criteria for Google AdWords management are: Cost Per Lead /OR/ What is the target Cost per Lead ($)? Number of Leads /or/ What is the target number of Leads per Month?
Google restricts and/or prohibits advertising of various products and services such as prescription drugs, firearms, counterfeit goods, etc. If Google deems a Client’s product or service to fall within one of these categories, the use of Adwords may be severely restricted or completely prohibited. We recommend conducting a Market Analysis to see if your company, product, or service is a good fit for paid search marketing. In some cases, the costs of advertising through a specific digital channel may not make sense. It's best to have experienced professionals make recommendations before so you don't make expensive mistakes on your own.
A FREE Market Analysis is available to clients who are new to PPC. Includes an estimated cost-per-click (CPC) for achieving top position in the industry and target geographic location. We use the estimated CPC to give you a projection of potential performance assuming an industry standard conversion rate with your landing page. Request A Market Analysis A FREE Account Audit is available to clients who already have a Google AdWords account. Designed to identify wasted ad spend in the following areas: display network, overnight advertising, mobile devices, and search partners. Not all audits will include a waste analysis. Includes a brief analysis of other technical issues such as conversion/lead tracking, campaign settings, impression share, ad copy testing, keyword selection, search query analysis, and ad extension review. Touchline can execute audits on active AdWords Accounts with ad spend of $1000 or more within the last 30 days. Touchline must be provided access to the account to perform an audit. Request An Account Audit