The Worlds Of Technology And Marketing Have Merged
Adobe recently released the findings of a survey of marketing executives that found 76% of marketers think marketing has changed more in the past two years than in the past 50. The main drivers of this change are disruptive technology forces.
Touchline believes that the worlds of technology and marketing have merged. As early adopters immersed in marketing and business technologies that drive performance, Touchline leverages the latest modern marketing software to strategize, execute and measure client initiatives.
It is no longer sufficient to simply address the traditional four P’s of marketing. Marketers need to understand data, analytics, enterprise systems, systems integration, code, social media, electronic content, and more. Touchline is a group of marketing technologists whose leadership started their careers as technologists first, then became marketers through the maturation of their entrepreneurial spirit.