THIS FULL SERVICE CAMPAIGN HELPS BUSINESS OWNERS COLLECT VALUABLE DATA ABOUT THEIR BEST CUSTOMERS SO THEY CAN CONSTRUCT A BUYER PERSONA (A SEMI-FICTIONAL, GENERALIZED, REPRESENTATION OF AN IDEAL CUSTOMER) TO DETERMINE WHERE TO FOCUS THEIR MARKETING INVESTMENT WITHOUT WASTING TIME AND MONEY ON OTHERWISE FAILED CAMPAIGNS. $1999/project.
This full service campaign helps business owners collect valuable data about their best customers so they can construct a buyer persona (a semi-fictional, generalized, representation of an ideal customer) to determine where to focus their marketing investment without wasting time and money on otherwise failed campaigns.
- A marketing strategist from Touchline Marketing
- A 4-phase email marketing / marketing automation campaign
- A customized Buyer Persona Survey that includes Net Promoter Score components
- Web-based survey data collection
- Campaign result summary with data visualization (charts and graphs)
- Individualized view of each survey response
- Data export capabilities to in a .csv format
- A cloud-based document management portal (Touchline Client Cloud)
How Does It Work?
After the service is purchased, a member of the Touchline Marketing team will contact you to work through the details of configuring your survey. The following is required of the purchaser:
- Email List – a list of ideal customer contacts to which the survey will be sent. Max of 2,000 contacts.
- MailChimp Account
- Survey Review – review our pre-built survey questions. Identify any survey questions that should be excluded.
- Send Date – select a date for survey distribution to customer contacts.
How Long Does It Take To Get Results?
The entire process typically takes about 2 weeks. The first week is when the purchaser identifies their customer contacts, reviews the survey questions, and provides Touchline access to their email service provider (MailChimp). At the end of week 1, a marketing strategist from Touchline Marketing will configure the email campaign and finalize the online survey.
The email campaign and data collection happens in week 2 and continues for a 7-day period. Response data is available immediately after the first survey has been submitted. Survey response data is available on-demand for 30 days following the campaign.
Keyword Research is an Add-On Service to: