ARTICLES2019-07-08T00:00:09-06:00

Digital Marketing Blog

SEO 101: What Is SEO And What Are The Best Practices To Gain Organic Traffic?

October 13th, 2019|Business, Marketing, Marketing Foundation, Paid Search Marketing (PPC)|

You don't need to pay to to get your content listed on Google or Bing. Instead, optimize it for search engines with SEO. Now, this begs the question: What is SEO?

What is paid search (PPC) and why does it matter for small business?

September 3rd, 2019|Business, Marketing, Marketing Foundation, Paid Search Marketing (PPC)|

Here is more about what PPC is, how it works, why small businesses should use it, and how they can leverage paid search management to do so. Sounds like a lot to take in, but it’s all quite simple.

A Survival Guide for Small Business Digital Marketing

July 31st, 2019|Business, Content Marketing, Email Marketing, Marketing, Social Media, Website Design|

Establishing a profound brand from your small venture is not easy. But you need to find a way to let people learn about your presence. Part of building your brand entails improving your online presence. This is where clearly defined digital strategy small business marketing comes into the mix.

The 7 Jobs Every Small Business Should Outsource

July 8th, 2019|Business, Content Marketing, Marketing, Social Media, Uncategorized|

Outsourcing frees up small business owners and staff to focus on growing their business, rather than merely maintaining it.  These are the 7 Jobs every small business should outsource.

4 Quick & Easy Ways To Say Thanks To Clients On Thanksgiving

November 23rd, 2018|Email Marketing|

Feel free to use these simple templates as a starting point for your holiday message sent by handwritten note, greeting card, or email...  4 Quick & Easy Ways To Say Thanks To Clients, Colleagues, Partners, and Friends On Thanksgiving.

How To Share Company Twitter Posts / Share Company Tweet

June 23rd, 2018|Social Media, Tutorials|

Twitter is a powerful social media tool for small businesses. When your company sends out an update, you, your coworkers, and your clients have an opportunity to re-post the information to reach a broader audience. Let’s look at how to do this step by step.

How Can Employees Share a Company LinkedIn Update?

March 3rd, 2018|Social Media, Tutorials|

Tips on how your employees can share a LinkedIn post. Reach new audiences on LinkedIn. It is crucial to leverage company employees to share compelling company content.  For salespeople, this is an easy,  non-invasive, way of staying in front of prospects and customers.

Behind the Curtain of Industry Awards

September 11th, 2017|Marketing|

The main misconception about industry awards is that these awards truly go to the best or most deserving firm.  This is absolutely false.

If the perception of a decision maker at a client is one that lends credibility to such awards, this is now your reality and you have to play the game.  Perception becomes reality.

8 Tips For Conducting Buyer Persona Interviews

February 10th, 2017|Business, Marketing, Marketing Foundation, Tutorials|

By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach."  Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them

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