What is a Buyer Persona?

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What is a Buyer Persona?

A buyer persona (or customer avatar) is a picture of a company's ideal customer.  Developing a buyer persona should be the first step in the sales & marketing planning process. 

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5 Basic Ways to Write More Clickable Headlines

5 Basic Ways to Write More Clickable Headlines

The average person is bombarded with dozens – if not hundreds – of marketing messages every day.  How then does a marketer keep his message from this meeting this particular fate? - with a powerful and compelling headline, that's how!

How To Create A Value Proposition

How To Create A Value Proposition

A value proposition is a core positioning statement that summarizes the unique benefits our company, product, or service delivers to a target customer. 

8 Tips For Conducting Buyer Persona Interviews

8 Tips For Conducting Buyer Persona Interviews

By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach."  Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them

7 Quick Tips For B2B Social Media

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7 Quick Tips For B2B Social Media

Businesses classified as B2B can benefit greatly from social media—even if you’re a not a tech savvy B2B business. To chart the proper course, you might want to have a strategic approach and follow a few basic steps.

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5 Simple Steps To Nurture Your Leads With Email

5 Simple Steps To Nurture Your Leads With Email

While email marketing may seem like a fairly forthright matter, there is some art to the process. Here are some five simple steps to help you on your way with successfully nurturing your email lists

4 Quick & Easy Ways To Say Thanks To Clients On Thanksgiving

4 Quick & Easy Ways To Say Thanks To Clients On Thanksgiving

Feel free to use these simple templates as a starting point for your holiday message sent by handwritten note, greeting card, or email...  4 Quick & Easy Ways To Say Thanks To Clients, Colleagues, Partners, and Friends On Thanksgiving.

The Importance Of A Marketing Automation Workflow

The Importance Of A Marketing Automation Workflow

The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing   goods or services.

5 Reasons Why Email Marketing Is Still The King

5 Reasons Why Email Marketing Is Still The King

Email is the basic unit for collectively analyzing and connecting disparate marketing channels as one. It’s the easiest way to re-target users, and finding potential customers.

What Is Marketing Automation?

What Is Marketing Automation?

Marketing automation is not impersonal. Actually, software will help your company enhance personal relationships with customers.

How Can We Simplify The Marketing Technology Landscape?

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How Can We Simplify The Marketing Technology Landscape?

Digital marketing is making marketing harder.  More fun, but harder.   With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance.  The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span.  A simple approach can be applied to a complex situation.

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Pros and Cons of Exhibiting At Trade Shows

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Pros and Cons of Exhibiting At Trade Shows

You may be wondering which trade shows are best suited for your business, if you should even exhibit due to digital savvy millennials, or if it is worth the ever increasing expense. There are certain pros and of course cons for exhibiting at trade shows. Remember the following before you decide. 

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Behind the Curtain of Industry Awards

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Behind the Curtain of Industry Awards

The main misconception about industry awards is that these awards truly go to the best or most deserving firm.  This is absolutely false.

If the perception of a decision maker at a client is one that lends credibility to such awards, this is now your reality and you have to play the game.  Perception becomes reality.

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