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PAID SEARCH ENGINE MARKETING (PPC)2019-07-08T20:47:46-06:00

Paid Search Engine Marketing (PPC)

TOUCHLINE MARKETING OFFERS FULL-SERVICE PPC MANAGEMENT STARTING AT $443

Touchline serves as a trusted partner for clients who don’t want to waste money on unproven strategy, do not have confidence in their organization’s ability to manage PPC, and want to give their investment into paid search the best
chance for success. Touchline Marketing’s fulfillment team for paid search has achieved Google Premier Partner status.

Contact Us For A Free PPC Analysis Of Your Industry

How It Works

TOUCHLINE MARKETING HELPS BUSY BUSINESS OWNERS WITH THE COMPLEX AND TIME CONSUMING TASK OF MANAGING PAID SEARCH ADVERTISING ON THE GOOGLE ADWORDS PLATFORM

Each week, our team of paid search marketing experts completes a 25- point management checklist to optimize the account for quantity of calls or leads per month, cost-per-click (CPC), cost-per-acquisition (CPA), impressions, conversion rates, and return on ad spend (ROAS – eCommerce only). Our holistic approach to paid search focuses on the entire workflow for generating leads through paid search, from targeted ads to landing pages and remarketing. After an optimization period where campaign goals are reached and we have exhausted the reach on Google AdWords, we may suggest expanding to other paid search and social channels such as Bing, YouTube, and Facebook.

Our Process

  • Step 1: Market Analysis or Account Audit

  • Step 2: Client Onboarding Survey

  • Step 3: Account Configuration

  • Step 4: Offer Identification
  • Weekly: Optimization Checklist

  • Monthly: Account Analysis & Reporting

Contact Us For A Free Account Audit Report

Paid Search Marketing Management
25-Point PPC Optimization Checklist

# Task
1 Address relevant Google alerts.
2 Investigate any dramatic drops in impressions, clicks, position, etc.
3 Review Search Partners’ performance and disable if not performing well.
4 Analyze budget pacing for the remainder of the month.
5 Check prior 7-day budget.
6 Impressions share analysis.
7 Review top performing keywords.
8 Review top spending keywords.
9 Pause poor performing keywords.
10 De-duplicate keywords.
11 Add long tail keyword phrases from the search query report.
12 Drop bids on high spending, non-converting, high positioned keywords.
13 Increase bids on good quality, high ROAS keywords.
14 Research and apply negative keywords.
15 Identify opportunities to reduce costs.
16 Compare and analyze average positions and CPCs.
17 Adjust bids on low position, low quality score keywords.
18 Evaluate mobile bid performance and adjust modifier up or down accordingly.
19 Evaluate location bid modifiers if present and adjust modifier up or down accordingly.
20 Adjust ad copy on low position, low quality score keywords.
21 Test new ad copy/ad groups on low position, low quality score.
22 Review ad copy tests that have collected adequate data, and pause non-performers.
23 Write new ad copy variations where needed.
24 Build out new ad groups based on high converting search terms as needed.
25 Review placement report for non-performing, high-spending placements to be excluded.

Interactive PPC Performance Dashboard

PAID SEARCH ENGINE MARKETING

Clients can have access to their own simplified dashboard view with includes PPC account performance and call recordings.

Monthly PPC Reporting & Account Analysis

PAID SEARCH ENGINE MARKETING

Monthly reports with executive summaries and PPC account analysis are prepared each month.

GET A QUOTE FOR PPC ACCOUNT MANAGEMENT

PPC Management Fees

Monthly Ad Budget On-Boarding Fee Monthly Management
$1,000 – $2,500 $675 $443
$2,501 – $5,000 $1,050 $743
$5,001 – $10,000 $1,650 $1,268
$10,001 – $20,000 $3,000 $2,250
$20,001 – $30,000 $6,000 $4,500
$30,000+ Custom Quote Custom Quote

Minimum monthly ad spend budget is $1,000/mo. The minimum management period is 3 months. Monthly management fees start at $443/mo. plus an onboarding fee.

Additional PPC Networks

Channel Setup Fee Monthly Management
Yahoo / Bing $300 See Schedule Above
YouTube $300 & up See Schedule Above
Facebook Remarketing $675 $250

Recommended minimum Facebook Remarketing monthly ad spend budget is $250/mo. The minimum management period is 3 months. Monthly management fees start at $443/mo. plus an onboarding fee. A YouTube Channel and a Facebook page are required to use those respective services.

Add-On Services

Touchline can create custom, high resolution animated banner ads. Includes three sizes in two styles (animated and static).

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Custom landing page development for converting paid visitors into leads. Touchline is an agency partner of Unbounce for all landing page technology.

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Google Analytics and Google Tag Manager setup. Google Analytics tracking code installation and proper measurement of goals on your website.

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An increased level of detailed analysis and insight from our PPC team can be created each month.

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Paid Search Engine Marketing (PPC) FAQ

ANSWERS TO SOME OF THE QUESTIONS WE MOST OFTEN HEAR ABOUT OUR PPC MANAGEMENT FOR SMALL BUSINESS…

Digital Marketing Minnesota

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