CUSTOM LANDING PAGE DEVELOPMENT FOR CONVERTING WEBSITE VISITORS INTO LEADS
Landing Page Creation
More than 95% of your visitors won’t buy anything or contact you based on their first visit. They’re typically still in the awareness phase of their buyers journey and just looking for information to help research their problem. It takes time to build trust, instill confidence and build a relationship.
To start this process of relationship building, we can benefit from knowing how we can reach our visitors. A lead magnet is the (free) offer you make to get information from a visitor. The goal of a lead magnet is to try to capture some information (most often their email address) and to start forming a relationship. The mechanism for collecting information from lead is a landing page.
Our landing pages are built using landing page best practices and with proven converting templates. We use our technology partner Unbounce as the platform for all landing pages we create.
Custom Landing Page Domain Name
Host your Unbounce landing pages on a custom subdomain such as try.yourdomaincom or get.yourdomain.com. Clients on the WordPress platform can have landing pages directly integrated into their website domain via the Unbounce plug-in (added in the administration section). Landing pages without a custom subdomain are hosted on a touchlinemarketing.com domain.
List Building: Landing Page-to-ESP Integration
This integration ensures that leads that convert via your landing page are automatically added to segmented lists within MailChimp. These segmented leads are eligible for automatic distribution of your newsletter, marketing automation workflows, and further targeted for stand-alone email campaigns.
Landing Pages are an Add-On Service to: