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CUSTOM DIGITAL MARKETING PLANS2019-04-26T03:50:36-06:00

Custom Digital Marketing Plans

FLEXIBILITY TO MEET DIGITAL MARKETING OBJECTIVES WITH A MONTHLY SERVICES SUBSCRIPTION

Outsource your entire digital marketing department or augment the skills of your existing team with an additional set of hands from Touchline Marketing.  For less than a cost of a single full-time marketing resource, a busy business owner or sales/marketing executive can partner with the professionals at Touchline Marketing to move their digital marketing function forward.

A sample of what services are available within our digital marketing plans:
Certified Inbound Marketer Social Media Lead Generation Campaign
Marketing Strategist Keyword Research Marketing Automation / Workflows
Account Manager Search Engine Optimization (SEO) Marketing Scorecard
Touchline Client Cloud Graphic Design Press Releases
Web Conference Meetings Email Marketing Google Analytics Reporting
Client Calls & Emails Buyer Persona Media Monitoring
Blog Articles Landing Pages Website Updates
Blog Promotion Auto-responders Google Analytics Dashboard
Newsletters Lead Magnet Lead Scoring
Webinars Trade Show Integration Video
Customize A Digital Marketing Plan

How It Works

SELECT A PLAN. DEVELOP A BLUEPRINT. ALLOCATE POINTS. REPEAT.

Touchline Marketing utilizes a value-based points pricing subscription model. This model helps ensure clients get the full value of every dollar spent, regardless of how much time it takes to deliver. Points, which represent a fixed unit of value, are applied and allocated monthly.

Our pricing matrix includes five standard plans. A Basic Plan is an entry-level customizable plan for small businesses. A Platinum Plan is a plan for high achieving companies.

A Touchline Digital Marketing Strategist works with clients at a regular frequency to create a monthly Digital Marketing Blueprint that aligns with the client strategy and fits within the point budget.

Our Process

  • Step 1: Select Digital Marketing Plan

  • Step 2: Client Onboarding
  • Step 3: Account Strategy

  • Monthly: Digital Marketing Blueprint

  • Monthly: Digital Marketing Activity
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Custom Digital Marketing Plans

Our pricing matrix includes five standard plans. The more you invest each month, the more points you get and the lower the cost per point. Points, which represent a fixed unit of value, are applied and allocated monthly. All activities in our service catalog have a pre-determined point value. For example, a complete blog post (copyrighting, SEO optimization, and publishing up to 1000 words) is 11 points; a simple data export is 1 point; etc.

BASIC

69pts
  • $2277 / MONTH
  • $33 PER POINT

BRONZE

139pts
  • $4031 / MONTH
  • $29 / PER POINT

SILVER

208pts
  • $5616 / MONTH
  • $27 PER POINT

GOLD

347pts
  • $8675 / MONTH
  • $25 PER POINT

PLATINUM

555pts
  • $12,765 / MONTH
  • $23 PER POINT

10% of your point allocation goes to strategy. The rest goes to implementation. Meetings have no per instance point allocation allowing the rest of your entire budget to be allocated towards generating marketing results.

Save up to 20% off of our no-contract rates by signing a 12+ month contract for our services. Inbound Marketing takes dedication and an outlined strategy. Our team will help build a 12+ Month Strategy to help you grow and implement the strategy to generate the results your company needs.

Bonus points may be awarded to clients who refer an organization who becomes a retainer-based client of Touchline Marketing for at least 3 months. Bonus points may also be allocated to a client upon renewing an annual agreement.

* Afraid of commitment? It’s ok; we can still help your company. Our team is here to help. Go month-to-month and simply give us 45 days to cancel.

Custom Digital Marketing Plans FAQ

ANSWERS TO SOME OF THE QUESTIONS WE MOST OFTEN HEAR ABOUT CUSTOM DIGITAL MARKETING PLANS FOR BUSY BUSINESS OWNERS AND SALES/MARKETING EXECUTIVES…

Can Touchline services be customized based on our internal team’s capabilities?2018-09-29T20:52:34-06:00

Yes. Our model allows complete flexibility so you’ll be able to get the help you need to succeed. If your internal team is already doing a great job in particular areas of marketing, we’ll use that as a starting point and allocate points where we can make the biggest impact in your marketing.

How many months are we committed?2018-09-29T20:51:17-06:00

Our agreements can be configured on an annual contract or a month-to-month basis, similar to a subscription model like Netflix. For annual contracts, the incentive is a discount of up to 20% and you can cancel at any time with an early termination fee. For month-to-month agreements, we simply ask that you provide a courtesy cancellation notice 30 days in advance.

How does the “point” model work when an activity requires much iteration?2018-09-29T20:49:51-06:00

Unless specifically defined, all our design-related activities allow for up to 2 iterations.   With these boundaries in place, it actually forces both the agency and the client to be more efficient with their time and feedback.

What the heck is a “point”?2018-09-29T20:02:39-06:00

Touchline Marketing has moved towards operating on a point system. We have 10+ years of internally tracking every minute of time we spent on marketing activities so we know how long things should take. With this history, we have cataloged how many points are needed for common marketing tasks so we can focus on providing value rather than billing hours.

Digital Marketing Minnesota

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