DIGITAL MARKETING STARTER PROGRAM

THE "BETTER THAN NOTHING" DIGITAL MARKETING PROGRAM

For those small businesses that don't know what they want to do, but know they need to do something.

Touchline Marketing has developed a pre-packaged service offering that helps busy business owners and marketing directors quickly implement a basic digital marketing program without the typical costs associated with staffing and training an internal marketing department. Our program is facilitated by an in-house marketing strategist and consists of 5 primary components: (1) a pre-built digital marketing plan, (2) a lead collecting landing page hosting your lead magnet, (3) a monthly blog or news article, (4) a quarterly newsletter, and (5) regular social media posts.

$499/mo.

PRE-BUILT DIGITAL MARKETING PLAN

blog/news article eVERY month - View Sample

SOCIAL MEDIA PROMOTION - View Sample

lead generating LANDING PAGE - View Sample

QUARTERLY NEWSLETTER- View Sample

STRATEGY MEETINGS

How The "Better Than Nothing" Digital Marketing Starter Program Works

After a kick-off call with a marketing strategist, we construct a content mapping guide specific to your company that ensures we are targeting the right keywords associated with your target buyer persona. Twice a year, we work with the client prioritize blog topics and news items that our experienced writers use as inspiration to craft monthly articles. Blog articles are optimized for SEO along with call-to-action buttons that invite readers to visit a landing page where they can gain access to a lead magnet (e-book, checklist, cheat sheet, training). Articles are promoted monthly via major social media channels (LinkedIn, Facebook, Twitter) and distribution of a quarterly newsletter ensures you stay connected to your subscribers on a regular basis.

Digital Marketing Plan - Full Year

Monthly Blog or News Article

Lead Collecting Landing Page

Quarterly Newsletter

Regular Social Media Promotion

Certified Inbound Marketer

In-house Marketing Strategist

Semi-Annual Strategy Meetings

Enhance Your Digital Marketing Starter Program With These Upgrades...

Email (ESP) Setup

Clients on the Digital Marketing Starter Program are required to have an active account with an approved email service provider (ESP). Includes upload of up to 2,000 contacts, list configuration, and domain verification to maximize deliverability rates. Touchline has achieved Certified MailChimp Expert status.

Lead Magnet

We can develop a compelling piece of content that helps attract your buyer persona. This content piece is designed to be placed behind your gated landing pages that converts website visitors into leads. A lead magnet typically takes the form of a checklist, cheat sheet, infographic, e-book, or white paper.

Google Analytics

Making sure your Google Analytics tracking code is properly setup and installed on your site is the critical first step in getting the data you need to succeed. We'll review your tracking code install to ensure it is properly setup, data is being tracked accurately, and that all key goals on your website are measured.

SEO Refresh

The website SEO refresh starts with an initial analysis of client’s website to identify opportunities for improvement. Using the Touchline Marketing On Page SEO Checklist, we address the URL naming convention, <title> tags, <meta> description tag, <img> alt tag, broken links, redirects, and more.

And More...

Additional add-on services include marketing automation, search engine webmaster tools, a custom domain for your landing page, landing page-to-email service provider integration, and more. Contact us to discuss your pain points, challenges, and goals with digital marketing.

Blog Setup

Enhance your website with a section to host blog & news. Clients on the Digital Marketing Starter Program are required to host an active website with blog capabilities.

Social Media Setup

Establish a professional presence on social media. Clients on the Digital Marketing Starter Program are required to host an active account on at least one major social media channel (LinkedIn, Twitter, Facebook). Includes securing a social media account, branding, configuration, and web integration.

Keyword Research

Keyword research is one of the most important, valuable, and high return activities digital marketing. Ranking for the right keywords can make or break your website. By researching your market's keyword demand you learn which terms and phrases to target with SEO.

Website Maintenance

Includes up to 2 website content updates per month and a monthly report that shows maintenance activity: platform updates, theme updates, plug-in updates, cloud backup, security checks (malware), uptime monitoring, performance monitoring, SEO, and track analytics.

Social Media Accelerator

Enhance the social media reach. For every published piece of content (article, lead magnet), an additional 4 custom social media posts are crafted and distributed 90+ times in a rotating fashion over a 12 month period on LinkedIn, Twitter, and Facebook.

 

 

WEBSITE DEVELOPMENT & WEBSITE MAINTENANCE

MONTHLY WEBSITE MAINTENANCE

WORDPRESS WEB DEVELOPMENT

$199/MONTH

FULL PACKAGES STARTING AT $6999

DIGITAL MARKETING FOUNDATION

DIGITAL MARKETING STARTER KIT

$29

A basic digital marketing plan that covers a full calendar year.  Includes a buyer persona worksheet, keyword planner, and content mapping guide. 

CUSTOM EMAIL SIGNATURE

STARTING AT $99

Rich HTML email signature with photo, social media icons, custom lead generating call-to-action buttons, and Google Analytics integration.

BUYER PERSONA SURVEY CAMPAIGN

$1299

This full service campaign helps business owners collect valuable data about their best customers so they can construct a buyer persona (a semi-fictional, generalized, representation of an ideal customer) to determine where to focus their marketing investment without wasting time and money on otherwise failed campaigns.

FULL DIGITAL MARKETING PROGRAMS

BASIC - $2,277/mo.

Typically Included

Certified Inbound Marketer

Marketing Strategist

Account Manager

Touchline Client Cloud

Meeting - Monthly

Client Calls & Emails

2 Blog Articles / Mo.

Blog Promotion

Newsletter - Quarterly

Social Updates/ Monitoring

Keyword Research

On-page SEO

Email Marketing

BRONZE - $4031/mo.

Typically Included

Certified Inbound Marketer

Marketing Strategist

Account Manager

Touchline Client Cloud

Meeting - Monthly

Client Calls & Emails

4 Blog Articles / Mo.

Blog Promotion

Newsletter - Monthly

Social Updates/ Monitoring

Keyword Research

On-page SEO

Email Marketing

Buyer Persona

Landing Pages

Auto-responders

Lead Magnet

1 Lead Gen Campaign / Qtr

 SILVER - $5616/mo.

Typically Included

Certified Inbound Marketer

Marketing Strategist

Account Manager

Touchline Client Cloud

Meeting - Bi-weekly

Client Calls & Emails

6 Blog Articles / Mo.

Blog Promotion

Newsletter - Monthly

Social Updates/ Monitoring

Keyword Research

On-page SEO

Email Marketing

Buyer Persona

Landing Pages

Auto-responders

Lead Magnet

1 Lead Gen Campaign / Qtr.

Automated Workflows

Marketing Scorecard

Press Releases

 

 GOLD - $8,675/mo.

Typically Included

Certified Inbound Marketer

Marketing Strategist

Account Manager

Touchline Client Cloud

Meeting - Weekly

Client Calls & Emails

8 Blog Articles / Mo.

Blog Promotion

Newsletter - Monthly

Social Updates/ Monitoring

Keyword Research

On-page SEO

Email Marketing

Buyer Persona

Landing Pages

Auto-responders

Lead Magnet

1 Lead Gen Campaign / Mo.

Automated Workflows

Marketing Scorecard

Press Releases

Google Analytics Report

Media Monitoring

Website Updates

PLATINUM - $12,765/mo.

Typically Included

Certified Inbound Marketer

Marketing Strategist

Account Manager

Touchline Client Cloud

Meeting - Weekly

Client Calls & Emails

12 Blog Articles / Mo.

Blog Promotion

Newsletter - Bi-weekly

Social Updates/ Monitoring

Keyword Research

On-page SEO

Email Marketing

Buyer Persona

Landing Pages

Auto-responders

Lead Magnet

1 Lead Gen Campaign / Mo.

Automated Workflows

Marketing Scorecard

Press Releases

Google Analytics Report

Media Monitoring

Website Updates

Google Analytics Dashboard

Lead Scoring

Privacy Policy