Financial Planning & Analysis Consulting Firm Increases Customer Loyalty and Targeted Lead Generation With Monthly Webinar Series
TOUCHLINE MARKETING CASE STUDY
Overview
One of the nation’s largest performance management and business analytics firms. As an IBM Platinum Partner and Oracle Gold Partner, the company provides exceptional analytics solutions for Fortune 1000 companies.
At A Glance
Industry: Finance, Information Technology, Consulting, B2B
Location: Bloomington, Minnesota, USA
Employees: 51-100
Challenge
Time and expertise. The company had one full-time marketing manager on staff who was required to manage traditional marketing strategy, events, trade shows, case studies, branding, and partnerships. The firm needed initial help developing a digital marketing foundation and supporting a recurring webinar series.
Solution
Touchline Marketing worked with the finance and analytics consulting firm to develop a strategy and digital marketing architecture to support a professional monthly webinar series. The monthly webinar series serves as a lead magnet for collecting subscribers who are placed into a marketing automation workflow that introduces new leads to the company’s consulting services. In addition, subscribers receive email notification when new webinar video is available in the resource archive. Presentations are professionally edited into a long-form video and short clips complete with branded intros and outros suitable for sharing across social media platforms.
Webinar / Video Series
| Blog Articles | Copyrighting | Email Marketing |
| List Building | Scheduled Social Media | SlideShare |
| Social Media Images & Video | Video Capture | Video Editing |
| Video Intros & Outros | Video Transcription | Video Upload (YouTube) |
| YouTube Annotations | YouTube Channel Management | YouTube End Cards |
Custom Digital Marketing Plan
| Banner Ad Design | Buyer Persona Development | Client Case Study |
| Contact Email Validation | Contact Segmentation | Digital Marketing Strategy |
| DNS Management | Drip Email Campaign | eBook |
| Electronic Presentations (.ppt) | Email Autoresponders | Email Service Provider Setup (MailChimp) |
| eNewsletter | Event Registration | Google Analytics |
| Graphic Design | Industry Award Nominations | Info Sheets / Sell Sheets |
| Landing Pages | Logo Development | Marketing Automation Workflow |
| Marketing Health Check | On-page SEO | Paid Social Media Marketing (PPC) |
| Print Ad Design | Sales Collateral Updates | Sales Pitch Deck |
| Social Media Content Creation | Social Media Scheduling | Social Media Setup |
| Trade Show Event Signage | Variate (A/B) Testing | Webinar Moderation |
| Webinar Project Management | Website CTA (calls-to-action) | Website Maintenance |
| Website Migration | WordPress Performance |
“Touchline has helped us develop a professional digital marketing presence.”
— Partner & CEO, Performance Management Consulting Company
Results
- 2,500+ new social media followers & subscribers
- Domination of Google Video Rankings
- Average of 3,000+ YouTube Views Each Month
- Increased credibility as thought leader in the industry
- Elevated customer loyalty among existing client base
