Case Study: Digital Marketing for Network Infrastructure Company2018-10-30T17:16:49-06:00

Project Description

Building a Digital Marketing Foundation For A Network Infrastructure Company

TOUCHLINE MARKETING CASE STUDY

Overview

DataStrait Networks is the Upper Midwest leader in voice, data, and security infrastructure for the digital building. By establishing a working alliance between manufacturers, engineers, architects, and contractors, DataStrait provides the products, services, expertise, and creativity necessary for constructing reliable, high performance, communications network infrastructure, and data center solutions in a fast and cost-efficient manner.

Established in 1996, DataStrait works within the Minnesota, North Dakota, South Dakota, Wisconsin, Indiana, and Illinois markets. Customers that leverage DataStrait’s unique methodology include state-of-the-art stadiums, Fortune 500 corporate campuses, government entities, educational institutions, nonprofit organizations, and small businesses

At A Glance

  • DataStrait Networks

  • Industry: Technology, Telecommunications, B2B

  • Location: Minneapolis, MN, USA

  • Employees: 11-50

0x
Increase In Website Leads
0%
Increase In Search Engine Keywords
0%
Increase In Website Sessions

Challenge

During a sales cycle with a new prospect, key decision makers were unable to find listings for the company website in Google. A simple search for ”Datastrait Networks” was not revealing results. This lack of search engine visibility was a big problem.

Upon further reflection, DataStrait decided they needed more comprehensive outside help with a digital marketing strategy for small business than what they could provide in-house.

Solution

DataStrait leadership reached out to Touchline Marketing to conduct an assessment of their digital marketing presence. Touchline conducted a comprehensive audit of the existing marketing function and outlined a series of foundation building activities to achieve a professional digital marketing presence. The digital marketing activities were grouped into three areas:

  1. Immediate digital marketing needs
  2. Intermediate digital marketing needs
  3. Extended & Recurring digital marketing needs

Utilizing a Custom Digital Marketing Plan to address digital marketing needs, the company has attained a level of professionalism with their small business digital marketing foundation. The company continues to leverage Touchline Marketing to produce thought leadership content specific to their industry, build a list of prospects with lead magnets & landing pages, and nurture leads with email marketing and rich social media content.

Autoresponders Blog Articles Blog Setup
Buyer Persona Profile Buyer Persona Survey Case Studies
eBook Email Marketing (ESP) Setup Email Newsletter
ESP Contact Segmentation ESP Contact Validation Event Marketing
Google Tag Manager Keyword Research Landing Pages
Lead Magnets List Building Press Releases
Search Engine Optimization (SEO) Social Media Accelerator Social Media Set-Up
Value Proposition Web Development – 301 Redirects Website CTA
Website Maintenance Website Migration Website On-Page SEO Refresh
Website Traffic Analytics (Google Analytics) White Paper

“Touchline has been a great partner for us!”

— President, DataStrait Networks

Results

  • Increase in monthly website sessions of 387%
  • Increase in monthly users from organic search by 191%
  • One year increase in website leads from 5 to 121.
  • 605% increase in the number of keywords bringing users to the website via Google’s top 100 organic search results.
  • Content sharing results in additional sales team contacts/touches with existing clients and prospects.
Digital Marketing Minnesota

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