Building a Digital Marketing Foundation For A Network Infrastructure Company
TOUCHLINE MARKETING CASE STUDY
Overview
DataStrait Networks is the Upper Midwest leader in voice, data, and security infrastructure for the digital building. By establishing a working alliance between manufacturers, engineers, architects, and contractors, DataStrait provides the products, services, expertise, and creativity necessary for constructing reliable, high performance, communications network infrastructure, and data center solutions in a fast and cost-efficient manner.
Established in 1996, DataStrait works within the Minnesota, North Dakota, South Dakota, Wisconsin, Indiana, and Illinois markets. Customers that leverage DataStrait’s unique methodology include state-of-the-art stadiums, Fortune 500 corporate campuses, government entities, educational institutions, nonprofit organizations, and small businesses
At A Glance
DataStrait Networks
Industry: Technology, Telecommunications, B2B
Location: Minneapolis, MN, USA
Employees: 11-50
Challenge
During a sales cycle with a new prospect, key decision makers were unable to find listings for the company website in Google. A simple search for ”Datastrait Networks” was not revealing results. This lack of search engine visibility was a big problem.
Upon further reflection, DataStrait decided they needed more comprehensive outside help with a digital marketing strategy for small business than what they could provide in-house.
Solution
DataStrait leadership reached out to Touchline Marketing to conduct an assessment of their digital marketing presence. Touchline conducted a comprehensive audit of the existing marketing function and outlined a series of foundation building activities to achieve a professional digital marketing presence. The digital marketing activities were grouped into three areas:
- Immediate digital marketing needs
- Intermediate digital marketing needs
- Extended & Recurring digital marketing needs
Utilizing a Custom Digital Marketing Plan to address digital marketing needs, the company has attained a level of professionalism with their small business digital marketing foundation. The company continues to leverage Touchline Marketing to produce thought leadership content specific to their industry, build a list of prospects with lead magnets & landing pages, and nurture leads with email marketing and rich social media content.
| Autoresponders | Blog Articles | Blog Setup |
| Buyer Persona Profile | Buyer Persona Survey | Case Studies |
| eBook | Email Marketing (ESP) Setup | Email Newsletter |
| ESP Contact Segmentation | ESP Contact Validation | Event Marketing |
| Google Tag Manager | Keyword Research | Landing Pages |
| Lead Magnets | List Building | Press Releases |
| Search Engine Optimization (SEO) | Social Media Accelerator | Social Media Set-Up |
| Value Proposition | Web Development – 301 Redirects | Website CTA |
| Website Maintenance | Website Migration | Website On-Page SEO Refresh |
| Website Traffic Analytics (Google Analytics) | White Paper |
“Touchline has been a great partner for us!”
— President, DataStrait Networks
Results
- Increase in monthly website sessions of 387%
- Increase in monthly users from organic search by 191%
- One year increase in website leads from 5 to 121.
- 605% increase in the number of keywords bringing users to the website via Google’s top 100 organic search results.
- Content sharing results in additional sales team contacts/touches with existing clients and prospects.
