Behind the Curtain of Industry Awards

By |2019-01-04T00:50:21-06:00September 11th, 2017|Categories: Marketing|Tags: , , , , |

The main misconception about industry awards is that these awards truly go to the best or most deserving firm.  This is absolutely false.

If the perception of a decision maker at a client is one that lends credibility to such awards, this is now your reality and you have to play the game.  Perception becomes reality.

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