SEO for Small Business: Meta Tags – 6 Snippets Of Code Your Webpages Need To Get Ranked

By |2019-11-14T11:15:42-06:00November 14th, 2019|Categories: Business, Digital Marketing, Marketing, Marketing Foundation, Website Design|Tags: , , , , , |

For SEO purposes, you must identify the most impactful tags and capitalize on them. Here are six meta tags to include in your SEO strategy.

SEO 101: What Is SEO And What Are The Best Practices To Gain Organic Traffic?

By |2019-10-13T22:23:27-06:00October 13th, 2019|Categories: Business, Marketing, Marketing Foundation, Paid Search Marketing (PPC)|Tags: , , , , , , , , , |

You don't need to pay to to get your content listed on Google or Bing. Instead, optimize it for search engines with SEO. Now, this begs the question: What is SEO?

What is paid search (PPC) and why does it matter for small business?

By |2019-10-13T22:21:16-06:00September 3rd, 2019|Categories: Business, Marketing, Marketing Foundation, Paid Search Marketing (PPC)|Tags: , , , , , , , , , , |

Here is more about what PPC is, how it works, why small businesses should use it, and how they can leverage paid search management to do so. Sounds like a lot to take in, but it’s all quite simple.

A Survival Guide for Small Business Digital Marketing

By |2019-09-04T09:37:46-06:00July 31st, 2019|Categories: Business, Content Marketing, Email Marketing, Marketing, Social Media, Website Design|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Establishing a profound brand from your small venture is not easy. But you need to find a way to let people learn about your presence. Part of building your brand entails improving your online presence. This is where clearly defined digital strategy small business marketing comes into the mix.

The 7 Jobs Every Small Business Should Outsource

By |2019-07-11T13:56:24-06:00July 8th, 2019|Categories: Business, Content Marketing, Marketing, Social Media, Uncategorized|Tags: , , , , , , , , |

Outsourcing frees up small business owners and staff to focus on growing their business, rather than merely maintaining it.  These are the 7 Jobs every small business should outsource.

8 Tips For Conducting Buyer Persona Interviews

By |2019-10-16T09:54:45-06:00February 10th, 2017|Categories: Business, Marketing, Marketing Foundation, Tutorials|Tags: |

By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach."  Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them

How Can We Simplify The Marketing Technology Landscape?

By |2019-07-11T15:17:42-06:00March 8th, 2016|Categories: Business, Marketing|Tags: , , |

Digital marketing is making marketing harder.  More fun, but harder.   With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance.  The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span.  A simple approach can be applied to a complex situation.

Critical Areas In Your Marketing Planning

By |2019-07-11T15:28:19-06:00January 4th, 2016|Categories: Business, Marketing, Marketing Foundation|Tags: , |

When commencing the process of building a marketing plan for 2016, there are key areas that you should consider. They include positioning, objectives, tactics, execution and strategy