SEO for Small Business: Meta Tags – 6 Snippets Of Code Your Webpages Need To Get Ranked

By |2019-11-14T11:15:42-06:00November 14th, 2019|Categories: Business, Digital Marketing, Marketing, Marketing Foundation, Website Design|Tags: , , , , , |

For SEO purposes, you must identify the most impactful tags and capitalize on them. Here are six meta tags to include in your SEO strategy.

SEO 101: What Is SEO And What Are The Best Practices To Gain Organic Traffic?

By |2019-10-13T22:23:27-06:00October 13th, 2019|Categories: Business, Marketing, Marketing Foundation, Paid Search Marketing (PPC)|Tags: , , , , , , , , , |

You don't need to pay to to get your content listed on Google or Bing. Instead, optimize it for search engines with SEO. Now, this begs the question: What is SEO?

What is paid search (PPC) and why does it matter for small business?

By |2019-10-13T22:21:16-06:00September 3rd, 2019|Categories: Business, Marketing, Marketing Foundation, Paid Search Marketing (PPC)|Tags: , , , , , , , , , , |

Here is more about what PPC is, how it works, why small businesses should use it, and how they can leverage paid search management to do so. Sounds like a lot to take in, but it’s all quite simple.

A Survival Guide for Small Business Digital Marketing

By |2019-09-04T09:37:46-06:00July 31st, 2019|Categories: Business, Content Marketing, Email Marketing, Marketing, Social Media, Website Design|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Establishing a profound brand from your small venture is not easy. But you need to find a way to let people learn about your presence. Part of building your brand entails improving your online presence. This is where clearly defined digital strategy small business marketing comes into the mix.

The 7 Jobs Every Small Business Should Outsource

By |2019-07-11T13:56:24-06:00July 8th, 2019|Categories: Business, Content Marketing, Marketing, Social Media, Uncategorized|Tags: , , , , , , , , |

Outsourcing frees up small business owners and staff to focus on growing their business, rather than merely maintaining it.  These are the 7 Jobs every small business should outsource.

Behind the Curtain of Industry Awards

By |2019-01-04T00:50:21-06:00September 11th, 2017|Categories: Marketing|Tags: , , , , |

The main misconception about industry awards is that these awards truly go to the best or most deserving firm.  This is absolutely false.

If the perception of a decision maker at a client is one that lends credibility to such awards, this is now your reality and you have to play the game.  Perception becomes reality.

8 Tips For Conducting Buyer Persona Interviews

By |2019-10-16T09:54:45-06:00February 10th, 2017|Categories: Business, Marketing, Marketing Foundation, Tutorials|Tags: |

By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach."  Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them

8 Ways Your Consulting Firm Will Fail With Your Next Webinar

By |2019-07-11T15:06:04-06:00November 4th, 2016|Categories: Content Marketing, Email Marketing, Marketing|Tags: , |

Just because you built it doesn't mean they will come.  Over time it can gradually become easier to attract an audience.   It can be done, but it takes time, patience, and not repeating these failures.

The Importance Of A Marketing Automation Workflow

By |2019-07-11T15:10:56-06:00June 9th, 2016|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: |

The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing   goods or services.

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