While both organic and paid social haven been proven to be marginally effective on their own, a combination of both is likely to earn you the full engagement and customer base expansion that you seek.
You don't need to pay to to get your content listed on Google or Bing. Instead, optimize it for search engines with SEO. Now, this begs the question: What is SEO?
Here is more about what PPC is, how it works, why small businesses should use it, and how they can leverage paid search management to do so. Sounds like a lot to take in, but it’s all quite simple.