8 Tips For Conducting Buyer Persona Interviews

By |2019-07-11T14:56:46-06:00February 10th, 2017|Categories: Business - null, Marketing, Marketing Foundation, Tutorials|Tags: |

By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach."  Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them

The Importance Of A Marketing Automation Workflow

By |2019-07-11T15:10:56-06:00June 9th, 2016|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: |

The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing   goods or services.

Factors to Consider When Comparing Marketing Automation Software

By |2019-07-11T15:22:15-06:00February 19th, 2016|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: , , |

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.  Here are some factors to consider when choosing a marketing automation solution to match your strategy.

Critical Areas In Your Marketing Planning

By |2019-07-11T15:28:19-06:00January 4th, 2016|Categories: Business - null, Marketing, Marketing Foundation|Tags: , |

When commencing the process of building a marketing plan for 2016, there are key areas that you should consider. They include positioning, objectives, tactics, execution and strategy

Getting Started With Lead Nurturing

By |2019-07-11T15:32:33-06:00December 21st, 2015|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: , , |

So you've got a lead. What the heck do you do with it? Converting leads into sales is the critical part of inbound marketing, but if you're new to lead nurturing where do you start?