While both organic and paid social haven been proven to be marginally effective on their own, a combination of both is likely to earn you the full engagement and customer base expansion that you seek.
Through color and color psychology, you can make sure your small business logo communicates your brand’s message and personality to people effectively and immediately.
For SEO purposes, you must identify the most impactful tags and capitalize on them. Here are six meta tags to include in your SEO strategy.
You don't need to pay to to get your content listed on Google or Bing. Instead, optimize it for search engines with SEO. Now, this begs the question: What is SEO?
Here is more about what PPC is, how it works, why small businesses should use it, and how they can leverage paid search management to do so. Sounds like a lot to take in, but it’s all quite simple.
By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach." Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them
The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing goods or services.
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Here are some factors to consider when choosing a marketing automation solution to match your strategy.