A buyer persona (or customer avatar) is a picture of a company's ideal customer. Developing a buyer persona should be the first step in the sales & marketing planning process.
By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach." Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them
The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing goods or services.
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Here are some factors to consider when choosing a marketing automation solution to match your strategy.
When commencing the process of building a marketing plan for 2016, there are key areas that you should consider. They include positioning, objectives, tactics, execution and strategy
So you've got a lead. What the heck do you do with it? Converting leads into sales is the critical part of inbound marketing, but if you're new to lead nurturing where do you start?
To develop a proper foundation to fuel a business development engine (see our Touchline Process), we insist that our client base implement a CRM solution. Here are a just a few reasons why you need to be using a CRM system...