What is paid search (PPC) and why does it matter for small business?

By |2019-10-13T22:21:16-06:00September 3rd, 2019|Categories: Business, Marketing, Marketing Foundation, Paid Search Marketing (PPC)|Tags: , , , , , , , , , , |

Here is more about what PPC is, how it works, why small businesses should use it, and how they can leverage paid search management to do so. Sounds like a lot to take in, but it’s all quite simple.

A Survival Guide for Small Business Digital Marketing

By |2019-09-04T09:37:46-06:00July 31st, 2019|Categories: Business, Content Marketing, Email Marketing, Marketing, Social Media, Website Design|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Establishing a profound brand from your small venture is not easy. But you need to find a way to let people learn about your presence. Part of building your brand entails improving your online presence. This is where clearly defined digital strategy small business marketing comes into the mix.

The 7 Jobs Every Small Business Should Outsource

By |2019-07-11T13:56:24-06:00July 8th, 2019|Categories: Business, Content Marketing, Marketing, Social Media, Uncategorized|Tags: , , , , , , , , |

Outsourcing frees up small business owners and staff to focus on growing their business, rather than merely maintaining it.  These are the 7 Jobs every small business should outsource.

How To Share Company Twitter Posts / Share Company Tweet

By |2018-10-10T05:25:05-06:00June 23rd, 2018|Categories: Social Media, Tutorials|Tags: , , |

Twitter is a powerful social media tool for small businesses. When your company sends out an update, you, your coworkers, and your clients have an opportunity to re-post the information to reach a broader audience. Let’s look at how to do this step by step.

How Can Employees Share a Company LinkedIn Update?

By |2018-10-10T04:04:37-06:00March 3rd, 2018|Categories: Social Media, Tutorials|Tags: , , , , |

Tips on how your employees can share a LinkedIn post. Reach new audiences on LinkedIn. It is crucial to leverage company employees to share compelling company content.  For salespeople, this is an easy,  non-invasive, way of staying in front of prospects and customers.

5 Things A CEO Should Avoid On Their LinkedIn Profile

By |2019-07-11T15:25:24-06:00January 11th, 2016|Categories: Social Media|Tags: , , |

While other social media platforms such as Twitter, Facebook, Instagram, and Pinterest receive a lot of fanfare, LinkedIn is the social media platform that is primarily a business resource.