So you've got a lead. What the heck do you do with it? Converting leads into sales is the critical part of inbound marketing, but if you're new to lead nurturing where do you start?
Technology has made it increasingly easier for consumers to block outbound marketing techniques. Consumers are in the middle of a purchasing behavior revolution where the first action taken by a prospective buyer can typically be “jumping online” or “google-ing it” to conduct their own independent research.
Inbound Marketing University awards the Inbound Marketing Certification to Touchline Marketing as part of its comprehensive Internet marketing training program.