The Importance Of A Marketing Automation Workflow

By |2019-07-11T15:10:56-06:00June 9th, 2016|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: |

The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing   goods or services.

Factors to Consider When Comparing Marketing Automation Software

By |2019-07-11T15:22:15-06:00February 19th, 2016|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: , , |

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.  Here are some factors to consider when choosing a marketing automation solution to match your strategy.

Getting Started With Lead Nurturing

By |2019-07-11T15:32:33-06:00December 21st, 2015|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: , , |

So you've got a lead. What the heck do you do with it? Converting leads into sales is the critical part of inbound marketing, but if you're new to lead nurturing where do you start?