The average person is bombarded with dozens – if not hundreds – of marketing messages every day. How then does a marketer keep his message from this meeting this particular fate? - with a powerful and compelling headline, that's how!
Just because you built it doesn't mean they will come. Over time it can gradually become easier to attract an audience. It can be done, but it takes time, patience, and not repeating these failures.
It is a healthy commitment to include a blog in your marketing strategy and you need to plan accordingly. Successful bloggers are seeing 126% more lead growth.
The typical thought leadership strategy puts the burden on individuals working during their own free time, for free, to create blog posts, writing papers, or producing knowledge base articles (such as best practices or tips & tricks). Here are some helpful tips generate more content.
Technology has made it increasingly easier for consumers to block outbound marketing techniques. Consumers are in the middle of a purchasing behavior revolution where the first action taken by a prospective buyer can typically be “jumping online” or “google-ing it” to conduct their own independent research.