What Is Marketing Automation?
Marketing automation is not impersonal. Actually, software will help your company enhance personal relationships with customers.
The Importance Of A Marketing Automation Workflow
The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing goods or services.
Factors to Consider When Comparing Marketing Automation Software
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Here are some factors to consider when choosing a marketing automation solution to match your strategy.
Getting Started With Lead Nurturing
So you've got a lead. What the heck do you do with it? Converting leads into sales is the critical part of inbound marketing, but if you're new to lead nurturing where do you start?