How Can We Simplify The Marketing Technology Landscape?

By |2019-07-11T15:17:42-06:00March 8th, 2016|Categories: Business, Marketing|Tags: , , |

Digital marketing is making marketing harder.  More fun, but harder.   With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance.  The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span.  A simple approach can be applied to a complex situation.

Pros and Cons of Exhibiting At Trade Shows

By |2019-07-11T15:19:20-06:00February 24th, 2016|Categories: Marketing|Tags: , |

You may be wondering which trade shows are best suited for your business, if you should even exhibit due to digital savvy millennials, or if it is worth the ever increasing expense. There are certain pros and of course cons for exhibiting at trade shows. Remember the following before you decide. 

Factors to Consider When Comparing Marketing Automation Software

By |2019-07-11T15:22:15-06:00February 19th, 2016|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: , , |

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.  Here are some factors to consider when choosing a marketing automation solution to match your strategy.

Critical Areas In Your Marketing Planning

By |2019-07-11T15:28:19-06:00January 4th, 2016|Categories: Business, Marketing, Marketing Foundation|Tags: , |

When commencing the process of building a marketing plan for 2016, there are key areas that you should consider. They include positioning, objectives, tactics, execution and strategy

Using Staff To Create Thought Leadership Content – 4 Helpful Hints

By |2019-07-11T15:41:16-06:00September 7th, 2015|Categories: Content Marketing|Tags: , , , |

The typical thought leadership strategy puts the burden on individuals working during their own free time, for free, to create blog posts, writing papers, or producing knowledge base articles (such as best practices or tips & tricks).  Here are some helpful tips generate more content.