The Importance Of A Marketing Automation Workflow
The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing goods or services.
Factors to Consider When Comparing Marketing Automation Software
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Here are some factors to consider when choosing a marketing automation solution to match your strategy.
Critical Areas In Your Marketing Planning
When commencing the process of building a marketing plan for 2016, there are key areas that you should consider. They include positioning, objectives, tactics, execution and strategy
Getting Started With Lead Nurturing
So you've got a lead. What the heck do you do with it? Converting leads into sales is the critical part of inbound marketing, but if you're new to lead nurturing where do you start?
Why Use CRM?
To develop a proper foundation to fuel a business development engine (see our Touchline Process), we insist that our client base implement a CRM solution. Here are a just a few reasons why you need to be using a CRM system...