Digital Marketing Blog

8 Ways Your Consulting Firm Will Fail With Your Next Webinar

November 4th, 2016|Content Marketing, Email Marketing, Marketing|

Just because you built it doesn't mean they will come.  Over time it can gradually become easier to attract an audience.   It can be done, but it takes time, patience, and not repeating these failures.

The Importance Of A Marketing Automation Workflow

June 9th, 2016|Email Marketing, Marketing, Marketing Foundation|

The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing   goods or services.

How Can We Simplify The Marketing Technology Landscape?

March 8th, 2016|Business, Marketing|

Digital marketing is making marketing harder.  More fun, but harder.   With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance.  The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span.  A simple approach can be applied to a complex situation.

Pros and Cons of Exhibiting At Trade Shows

February 24th, 2016|Marketing|

You may be wondering which trade shows are best suited for your business, if you should even exhibit due to digital savvy millennials, or if it is worth the ever increasing expense. There are certain pros and of course cons for exhibiting at trade shows. Remember the following before you decide. 

Factors to Consider When Comparing Marketing Automation Software

February 19th, 2016|Email Marketing, Marketing, Marketing Foundation|

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.  Here are some factors to consider when choosing a marketing automation solution to match your strategy.

Using Staff To Create Thought Leadership Content – 4 Helpful Hints

September 7th, 2015|Content Marketing|

The typical thought leadership strategy puts the burden on individuals working during their own free time, for free, to create blog posts, writing papers, or producing knowledge base articles (such as best practices or tips & tricks).  Here are some helpful tips generate more content.

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