Digital Marketing Blog
How Can Employees Share a Company LinkedIn Update?
Tips on how your employees can share a LinkedIn post. Reach new audiences on LinkedIn. It is crucial to leverage company employees to share compelling company content. For salespeople, this is an easy, non-invasive, way of staying in front of prospects and customers.
Encourage Your Employees To Use LinkedIn
Three reasons to encourage your employees to participate on your LinkedIn company page: increased visibility, employee satisfaction, increased connectivity.
Behind the Curtain of Industry Awards
The main misconception about industry awards is that these awards truly go to the best or most deserving firm. This is absolutely false.
If the perception of a decision maker at a client is one that lends credibility to such awards, this is now your reality and you have to play the game. Perception becomes reality.
5 Basic Ways to Write More Clickable Headlines
The average person is bombarded with dozens – if not hundreds – of marketing messages every day. How then does a marketer keep his message from this meeting this particular fate? - with a powerful and compelling headline, that's how!
8 Tips For Conducting Buyer Persona Interviews
By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach." Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them
7 Quick Tips For B2B Social Media
Businesses classified as B2B can benefit greatly from social media—even if you’re a not a tech savvy B2B business. To chart the proper course, you might want to have a strategic approach and follow a few basic steps.
5 Simple Steps To Nurture Your Leads With Email
While email marketing may seem like a fairly forthright matter, there is some art to the process. Here are some five simple steps to help you on your way with successfully nurturing your email lists
8 Ways Your Consulting Firm Will Fail With Your Next Webinar
Just because you built it doesn't mean they will come. Over time it can gradually become easier to attract an audience. It can be done, but it takes time, patience, and not repeating these failures.
The Quick Guide To Landing Page Design
Here are a few tips from the pros to achieve superior landing page design.
The Importance Of A Marketing Automation Workflow
The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing goods or services.
5 Reasons Why Email Marketing Is Still The King
Email is the basic unit for collectively analyzing and connecting disparate marketing channels as one. It’s the easiest way to re-target users, and finding potential customers.
How Can We Simplify The Marketing Technology Landscape?
Digital marketing is making marketing harder. More fun, but harder. With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance. The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span. A simple approach can be applied to a complex situation.
Pros and Cons of Exhibiting At Trade Shows
You may be wondering which trade shows are best suited for your business, if you should even exhibit due to digital savvy millennials, or if it is worth the ever increasing expense. There are certain pros and of course cons for exhibiting at trade shows. Remember the following before you decide.
Factors to Consider When Comparing Marketing Automation Software
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Here are some factors to consider when choosing a marketing automation solution to match your strategy.
5 Things A CEO Should Avoid On Their LinkedIn Profile
For upper management business professionals, especially CEOs, great care must be taken with the use of LinkedIn for professional networking and LinkedIn marketing.