A buyer persona (or customer avatar) is a picture of a company's ideal customer. Developing a buyer persona should be the first step in the sales & marketing planning process.
Establishing a profound brand from your small venture is not easy. But you need to find a way to let people learn about your presence. Part of building your brand entails improving your online presence. This is where clearly defined digital strategy small business marketing comes into the mix.
By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach." Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them