A Survival Guide for Small Business Digital Marketing

By |2019-09-04T09:37:46-06:00July 31st, 2019|Categories: Business, Content Marketing, Email Marketing, Marketing, Social Media, Website Design|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Establishing a profound brand from your small venture is not easy. But you need to find a way to let people learn about your presence. Part of building your brand entails improving your online presence. This is where clearly defined digital strategy small business marketing comes into the mix.

8 Tips For Conducting Buyer Persona Interviews

By |2019-10-16T09:54:45-06:00February 10th, 2017|Categories: Business, Marketing, Marketing Foundation, Tutorials|Tags: |

By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach."  Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them