8 Tips For Conducting Buyer Persona Interviews

By |2019-07-11T14:56:46-06:00February 10th, 2017|Categories: Business - null, Marketing, Marketing Foundation, Tutorials|Tags: |

By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach."  Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them