Do you run a small business? If so, you probably have a ton of responsibilities. Keeping up with daily operations such as accounting and sales can be debilitating. For this reason, you might end up neglecting your small business marketing.
With limited time for small business marketing, you might want to put more emphasis on areas with significant impacts such as digital advertising. Sure, it is not possible to explore every niche in the digital space. But you can channel your endeavors on the most important aspects so your venture can remain competitive in the industry.
Some of the essential services you should consider as a small business owner are establishing a centralized online presence in the form of a website and content creation targeted to your ideal customer profile. Establishing a profound brand from your small venture is not easy. But you need to find a way to let people learn about your presence. Part of building your brand entails improving your online presence. This is where clearly defined digital strategy small business marketing comes into the mix.
What do you need to do to succeed in small business marketing? Here are tried and true guidelines.
1. Optimize your small business marketing strategy for mobile
Is your website optimized for mobile use? Don’t miss a multitude of prospects who shop online using their mobile phones. According to the US statistics on mobile usage, the estimated number of users who will have made a purchase using a mobile application by the year 2020 is 168.7 million.
If you are yet to optimize your blog and website for mobile, what are you waiting for? Here is what it takes to have mobile-optimized content.
Responsive web design
Responsive website design is one that opens fully on mobile devices. Smartphones have become today’s primary access gadgets for surfing the World Wide Web. As such, you need to give your audience a seamless experience when they land on your little corner on the web. With responsive web design, you will have moved your small business marketing a higher notch.
Also known as local Paid Per Click or Paid Search, geo-marketing is a unique way of reaching prospects in a specific geographical region. It not only works for big brands but also small businesses. It is important to note that some potential clients in your locality may not find their way to your business unless you advertise it online. Through geo-marketing, you can potentially increase your clientele base.
2. Search engine optimization
One of the most effective digital methods for small business marketing is SEO. It is about making your site highly visible in the search engine result pages (SERPs). With SEO, your web content can rank high and attract more traffic.
The good news is that you don’t need to pay a penny on advertising to gain organic traffic. To optimize your content for search engine results, try the following small business marketing tactics:
- Create useful content targeted to a buyer persona
- Convert visitors into leads with landing pages and drip marketing
- Optimize for SERPs with Google My Business & Bing Places
- Conduct keyword research
- Use unique and descriptive web page titles
- Leverage tools for SEO research and management
- Include targeted keywords and key phrases in meta descriptions
- Build a professional presence on social media channels
3. Create videos
Almost 5 billion videos are watched on Youtube every single day and only 9% of U.S small businesses upload videos to YouTube. There is a tremendous opportunity for small business owners to leverage this platform. Start creating engaging and informative videos and share them across your social media platforms.
4. Boost sales with influencer marketing
With the right social media influencer, your small business marketing can significantly change how your audience perceives your products or services. It is a great way to push organic conversions, increase brand loyalty, and ultimately improve your sales.
For the influencer marketing strategy to work, your content should appear in the right platforms, i.e., where potential clients are. If Facebook doesn’t work for you, try other platforms like LinkedIn or Twitter.
It is also essential to remain updated with social media trends, so you don’t miss opportune moments to schedule your posts. Don’t post information just at any time. Have a content calendar that will help you provide a consistent flow of data.
Most importantly, engage influencers. The interaction should be authentic so they can create genuine and relevant content for your brand and be aligned with your small business marketing goals.
Reaching prospective customers is a massive challenge for small business owners. You may be offering the most tech-savvy gadgets on the planet, but without people knowing about your products, it’s nearly impossible to sell. Make use of these tips for small business marketing consistently to increase your odds.
We are living in a global village where almost everyone has internet access, so you have no excuse. No matter what you sell, target the digital audience. Reach your best prospective customers with targeted content in lead magnets and blog articles, email newsletters, social media messages, and paid search marketing ads.
Touchline Marketing specializes in helping busy owners & executives at small & medium-sized companies establish a professional digital marketing presence that educates future clients on the value of their services. Owners and executives partner with Touchline so they can spend less time on marketing and more time on business strategy without the typical investment involved with staffing and training an internal digital marketing department. Get started with the “Better Than Nothing” Digital Marketing Program.