On-page search engine optimization (SEO) is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO that refers to links and other external signals.

On-page SEO continues to change every year, so it’s important to keep up with the latest practices. Touchline uses a handy checklist that helps map buyer persona and associated keywords and phrases to each page. Each page is evaluated for mobile device responsiveness, page length, links, phrase density, use of markup tags <HTML>, intrusive linking, calls-to-action (CTAs), and more.