What is a Buyer Persona?
A buyer persona (or customer avatar) is a picture of a company's ideal customer. Developing a buyer persona should be the first step in the sales & marketing planning process.
Paid Social vs. Organic Social: Creating A Balanced Strategy
While both organic and paid social haven been proven to be marginally effective on their own, a combination of both is likely to earn you the full engagement and customer base expansion that you seek.
The Psychology of Color In Your Small Business Logo Design
Through color and color psychology, you can make sure your small business logo communicates your brand’s message and personality to people effectively and immediately.
The Basic Digital Marketing Plan & Basic Digital Marketing Program
After working with countless clients across several industries, these are the common components we find that every company needs as part of their digital marketing program.
During A Pandemic, Digital Marketing Becomes More Important Than Ever
The businesses that have managed to maintain their customer base engaged and interested will be the first to experience growth. Here's everything you need to know to adapt your digital marketing strategies to battle a pandemic.
SEO for Small Business: Meta Tags – 6 Snippets Of Code Your Webpages Need To Get Ranked
For SEO purposes, you must identify the most impactful tags and capitalize on them. Here are six meta tags to include in your SEO strategy.
SEO 101: What Is SEO And What Are The Best Practices To Gain Organic Traffic?
You don't need to pay to to get your content listed on Google or Bing. Instead, optimize it for search engines with SEO. Now, this begs the question: What is SEO?
What is paid search (PPC) and why does it matter for small business?
Here is more about what PPC is, how it works, why small businesses should use it, and how they can leverage paid search management to do so. Sounds like a lot to take in, but it’s all quite simple.
How To Create A Value Proposition
A value proposition is a core positioning statement that summarizes the unique benefits our company, product, or service delivers to a target customer.
8 Tips For Conducting Buyer Persona Interviews
By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach." Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them