Factors to Consider When Comparing Marketing Automation Software

By |2019-07-11T15:22:15-06:00February 19th, 2016|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: , , |

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.  Here are some factors to consider when choosing a marketing automation solution to match your strategy.

Critical Areas In Your Marketing Planning

By |2019-07-11T15:28:19-06:00January 4th, 2016|Categories: Business, Marketing, Marketing Foundation|Tags: , |

When commencing the process of building a marketing plan for 2016, there are key areas that you should consider. They include positioning, objectives, tactics, execution and strategy

Getting Started With Lead Nurturing

By |2019-07-11T15:32:33-06:00December 21st, 2015|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: , , |

So you've got a lead. What the heck do you do with it? Converting leads into sales is the critical part of inbound marketing, but if you're new to lead nurturing where do you start?

5 Reasons Why Your (PowerPoint) Presentation Might Suck…

By |2019-07-11T15:37:29-06:00October 20th, 2015|Categories: Marketing|Tags: , , , , , , |

I’m always amazed at how many people think they produce great (PowerPoint) slide presentations.   Here are a few questions you should ask yourself before you potentially embarrass yourself in front of an audience…

What Is Inbound Marketing?

By |2019-07-11T15:59:57-06:00December 10th, 2014|Categories: Content Marketing, Marketing|Tags: , , |

Technology has made it increasingly easier for consumers to block outbound marketing techniques.  Consumers are in the middle of a purchasing behavior revolution where the first action taken by a prospective buyer can typically be “jumping online” or “google-ing it” to conduct their own independent research.

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