How Can We Simplify The Marketing Technology Landscape?

By |2019-07-11T15:17:42-06:00March 8th, 2016|Categories: Business, Marketing|Tags: , , |

Digital marketing is making marketing harder.  More fun, but harder.   With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance.  The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span.  A simple approach can be applied to a complex situation.

Pros and Cons of Exhibiting At Trade Shows

By |2019-07-11T15:19:20-06:00February 24th, 2016|Categories: Marketing|Tags: , |

You may be wondering which trade shows are best suited for your business, if you should even exhibit due to digital savvy millennials, or if it is worth the ever increasing expense. There are certain pros and of course cons for exhibiting at trade shows. Remember the following before you decide. 

Factors to Consider When Comparing Marketing Automation Software

By |2019-07-11T15:22:15-06:00February 19th, 2016|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: , , |

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.  Here are some factors to consider when choosing a marketing automation solution to match your strategy.

Critical Areas In Your Marketing Planning

By |2019-07-11T15:28:19-06:00January 4th, 2016|Categories: Business, Marketing, Marketing Foundation|Tags: , |

When commencing the process of building a marketing plan for 2016, there are key areas that you should consider. They include positioning, objectives, tactics, execution and strategy

Getting Started With Lead Nurturing

By |2019-07-11T15:32:33-06:00December 21st, 2015|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: , , |

So you've got a lead. What the heck do you do with it? Converting leads into sales is the critical part of inbound marketing, but if you're new to lead nurturing where do you start?

5 Reasons Why Your (PowerPoint) Presentation Might Suck…

By |2019-07-11T15:37:29-06:00October 20th, 2015|Categories: Marketing|Tags: , , , , , , |

I’m always amazed at how many people think they produce great (PowerPoint) slide presentations.   Here are a few questions you should ask yourself before you potentially embarrass yourself in front of an audience…

What Is Inbound Marketing?

By |2019-07-11T15:59:57-06:00December 10th, 2014|Categories: Content Marketing, Marketing|Tags: , , |

Technology has made it increasingly easier for consumers to block outbound marketing techniques.  Consumers are in the middle of a purchasing behavior revolution where the first action taken by a prospective buyer can typically be “jumping online” or “google-ing it” to conduct their own independent research.

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