How does marketing technology fit into the program?

We often like to use the analogy that we use technology systems & platforms (like WordPress, HubSpot, MailChimp, Constant Contact, Adobe Creative Suite, Unbounce, Salesforce/Pardot, InfusionSoft, Marketo, Insightly, Eventbrite, Google Analytics, etc.) similar to how an accountant uses Quickbooks or how a carpenter uses a hammer, they are our tools of choice. Sure, these people can make some great things happen, but they need their tools. Tech system costs are in addition to the costs of our packages and are typically paid directly to those vendors.