What is a Buyer Persona?

A buyer persona is a semi-fictional, generalized, representation of an ideal customer. The most valuable buyer personas are based on a combination of internal insight, market research, and interviews and surveys of actual customers. Why is it important? – Even a basic buyer persona will help an organization determine where to focus investment and will drive consistent messaging across the organization.

Through tangible profiles, they help you understand your customers and prospective customers better. With a defined portrait in place, it becomes easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

At Touchline, our mission is to help companies like yours customize your marketing to cater to your buyer personas. We can help align a content strategy to the path of specific buyer personas as they travel through the awareness, consideration, and decision phases of the buyer’s journey.

By |2018-09-17T15:57:30-06:00September 10th, 2018|