What is a Value Proposition?

A statement that summarizes the unique benefits our company, product, or service delivers to a target customer. What is the product/service? Who is the target audience? What value is provided? Why are they unique? Does that value prop sound cool? Does that really make them sound unique? Do people understand it?

By |2018-09-10T18:30:42-06:00September 10th, 2018|