A blog is now a fundamental component of a modern marketing mix. With a best practice implementation of a blog, small and medium-sized businesses get 55% more web visitors, 102% more Twitter followers, and 126% higher lead growth. Search engine ranking algorithms also rely heavily on fresh web content and blogging is an effective way to continually inject fresh content into your site. Blogs can also establish credibility and ensure that you are participating in the discussion about your company. Businesses that post multiple times per day are significantly more likely to generate customers from their blog than those who post only on a monthly basis.
Touchline helps each client establish a unique strategy for their blog and producing content. This may include identifying a process to produce content with subject matter experts at the company and/or supplementing the content generation for the blog with our network of writers, using a strategically defined list of subjects with keywords and phrases.