Critical Areas In Your Marketing Planning
When commencing the process of building a marketing plan for 2016, there are key areas that you should consider. They include positioning, objectives, tactics, execution and strategy
Getting Started With Lead Nurturing
So you've got a lead. What the heck do you do with it? Converting leads into sales is the critical part of inbound marketing, but if you're new to lead nurturing where do you start?
6 Reasons Why Your Company Needs A Blog… And 1 Reason It Doesn’t.
It is a healthy commitment to include a blog in your marketing strategy and you need to plan accordingly. Successful bloggers are seeing 126% more lead growth.
5 Reasons Why Your (PowerPoint) Presentation Might Suck…
I’m always amazed at how many people think they produce great (PowerPoint) slide presentations. Here are a few questions you should ask yourself before you potentially embarrass yourself in front of an audience…
Using Staff To Create Thought Leadership Content – 4 Helpful Hints
The typical thought leadership strategy puts the burden on individuals working during their own free time, for free, to create blog posts, writing papers, or producing knowledge base articles (such as best practices or tips & tricks). Here are some helpful tips generate more content.
Why Use CRM?
To develop a proper foundation to fuel a business development engine (see our Touchline Process), we insist that our client base implement a CRM solution. Here are a just a few reasons why you need to be using a CRM system...
“Under Construction” or “Coming Soon”
Coming across the words “Under Construction” or “Coming Soon” on a website make me cringe. This sends an unprofessional message to potential customers that you may be disorganized.
Even Disney Makes Mistakes.
Everybody makes mistakes. What matters is how you handle your mistakes. Every mistake is actually an opportunity to reinforce your relationship with a client.
What Is Inbound Marketing?
Technology has made it increasingly easier for consumers to block outbound marketing techniques. Consumers are in the middle of a purchasing behavior revolution where the first action taken by a prospective buyer can typically be “jumping online” or “google-ing it” to conduct their own independent research.
Standardize The Company Email Signature
Once you realize the amazing amount of touches email has, it is very important to develop an official organizational format for your email signature.