“Under Construction” or “Coming Soon”
The modern shelf life for a website design is about 2-3 years. If your site is approaching this time frame, it is time to start planning.
Coming across the words “Under Construction” or “Coming Soon” on a website make us cringe. This sends an unprofessional message to potential customers that you may be disorganized.
If someone has put forth enough effort to create this “under construction” page, I guarantee there is at least enough information to put something vaguely descriptive together and connect a lead collection device.
Let’s take a look at a typical situation.
1. Joe the Webmaster gets an email from VP Mary (his boss).
2. VP Mary says that ACME CO. has a new service called Widget Repair and directs Joe to post a new page on the website immediately, but there is no copy finalized yet so “Coming Soon” is used as a placeholder.
The area of improvement falls on VP Mary’s shoulders. She could have easily provided the following 2 sentences of basic content and request a call-to-action button connected to a simple landing page:
Widget Repair Services
ACME CO. is excited to offer Widget Repair services. For complete details, Request a FREE QUOTE today. A certified ACME CO. Widget specialist will contact you to discuss a custom plan for your organization.
With a minimum amount of effort, ACME CO. is now set up with a temporary lead collection mechanism:
- The call-to-action button links to a landing page.
- The landing page captures some basic information.
- The information gets sent via existing integration with a CRM system (email request works for this temporary scenario as well).
- A rep collects the inquiry and responds.
This is a much better temporary solution than the “Coming Soon” page.