ARTICLES2019-07-08T00:00:09-06:00

Digital Marketing Blog

The 7 Jobs Every Small Business Should Outsource

July 8th, 2019|Business - null, Content Marketing, Marketing, Social Media, Uncategorized|

Outsourcing frees up small business owners and staff to focus on growing their business, rather than merely maintaining it.  These are the 7 Jobs every small business should outsource.

4 Quick & Easy Ways To Say Thanks To Clients On Thanksgiving

November 23rd, 2018|Email Marketing|

Feel free to use these simple templates as a starting point for your holiday message sent by handwritten note, greeting card, or email...  4 Quick & Easy Ways To Say Thanks To Clients, Colleagues, Partners, and Friends On Thanksgiving.

How To Share Company Twitter Posts / Share Company Tweet

June 23rd, 2018|Social Media, Tutorials|

Twitter is a powerful social media tool for small businesses. When your company sends out an update, you, your coworkers, and your clients have an opportunity to re-post the information to reach a broader audience. Let’s look at how to do this step by step.

How Can Employees Share a Company LinkedIn Update?

March 3rd, 2018|Social Media, Tutorials|

Tips on how your employees can share a LinkedIn post. Reach new audiences on LinkedIn. It is crucial to leverage company employees to share compelling company content.  For salespeople, this is an easy,  non-invasive, way of staying in front of prospects and customers.

Behind the Curtain of Industry Awards

September 11th, 2017|Marketing|

The main misconception about industry awards is that these awards truly go to the best or most deserving firm.  This is absolutely false.

If the perception of a decision maker at a client is one that lends credibility to such awards, this is now your reality and you have to play the game.  Perception becomes reality.

8 Tips For Conducting Buyer Persona Interviews

February 10th, 2017|Business - null, Marketing, Marketing Foundation, Tutorials|

By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach."  Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them

8 Ways Your Consulting Firm Will Fail With Your Next Webinar

November 4th, 2016|Content Marketing, Email Marketing, Marketing|

Just because you built it doesn't mean they will come.  Over time it can gradually become easier to attract an audience.   It can be done, but it takes time, patience, and not repeating these failures.

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