More than 95% of your visitors won’t buy anything or contact you based on their first visit. They’re typically still in the awareness phase of their buyers journey and just looking for information to help research their problem. It takes time to build trust, instill confidence and build a relationship.
To start this process of relationship building, we can benefit from knowing how we can reach our visitors. A lead magnet is the (free) offer you make to get information from a visitor. The goal of a lead magnet is to try to capture some information (most often their email address) and to start forming a relationship.
Touchline helps clients create compelling lead magnets that appeal to their buyer persona’s pain paints, challenges, and goals to maximize conversion rates and kick-start the lead nurturing process. A lead magnet can most often take the form of an ebook, whitepaper, mini-course, video series, audio recording, checklist, guide, cheat sheet, free webinar, survey, or assessment.