Marketing automation is not impersonal. Actually, software will help your company enhance personal relationships with customers.
A value proposition is a core positioning statement that summarizes the unique benefits our company, product, or service delivers to a target customer.
Feel free to use these simple templates as a starting point for your holiday message sent by handwritten note, greeting card, or email... 4 Quick & Easy Ways To Say Thanks To Clients, Colleagues, Partners, and Friends On Thanksgiving.
While email marketing may seem like a fairly forthright matter, there is some art to the process. Here are some five simple steps to help you on your way with successfully nurturing your email lists
Twitter is a powerful social media tool for small businesses. When your company sends out an update, you, your coworkers, and your clients have an opportunity to re-post the information to reach a broader audience. Let’s look at how to do this step by step.
A quick tutorial on how to easily share your company's Facebook posts to your personal Facebook page.
Tips on how your employees can share a LinkedIn post. Reach new audiences on LinkedIn. It is crucial to leverage company employees to share compelling company content. For salespeople, this is an easy, non-invasive, way of staying in front of prospects and customers.
Three reasons to encourage your employees to participate on your LinkedIn company page: increased visibility, employee satisfaction, increased connectivity.
Outsourcing frees up small business owners and staff to focus on growing their business, rather than merely maintaining it. These are the 7 Jobs every small business should outsource.
The main misconception about industry awards is that these awards truly go to the best or most deserving firm. This is absolutely false.
If the perception of a decision maker at a client is one that lends credibility to such awards, this is now your reality and you have to play the game. Perception becomes reality.
A buyer persona (or customer avatar) is a picture of a company's ideal customer. Developing a buyer persona should be the first step in the sales & marketing planning process.
The average person is bombarded with dozens – if not hundreds – of marketing messages every day. How then does a marketer keep his message from this meeting this particular fate? - with a powerful and compelling headline, that's how!
By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach." Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them
Businesses classified as B2B can benefit greatly from social media—even if you’re a not a tech savvy B2B business. To chart the proper course, you might want to have a strategic approach and follow a few basic steps.
Just because you built it doesn't mean they will come. Over time it can gradually become easier to attract an audience. It can be done, but it takes time, patience, and not repeating these failures.
Here are a few tips from the pros to achieve superior landing page design.
The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing goods or services.
Email is the basic unit for collectively analyzing and connecting disparate marketing channels as one. It’s the easiest way to re-target users, and finding potential customers.
Digital marketing is making marketing harder. More fun, but harder. With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance. The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span. A simple approach can be applied to a complex situation.