A buyer persona (or customer avatar) is a picture of a company's ideal customer. Developing a buyer persona should be the first step in the sales & marketing planning process.
The average person is bombarded with dozens – if not hundreds – of marketing messages every day. How then does a marketer keep his message from this meeting this particular fate? - with a powerful and compelling headline, that's how!
A value proposition is a core positioning statement that summarizes the unique benefits our company, product, or service delivers to a target customer.
By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach." Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them
Businesses classified as B2B can benefit greatly from social media—even if you’re a not a tech savvy B2B business. To chart the proper course, you might want to have a strategic approach and follow a few basic steps.
While email marketing may seem like a fairly forthright matter, there is some art to the process. Here are some five simple steps to help you on your way with successfully nurturing your email lists
Feel free to use these simple templates as a starting point for your holiday message sent by handwritten note, greeting card, or email... 4 Quick & Easy Ways To Say Thanks To Clients, Colleagues, Partners, and Friends On Thanksgiving.
Just because you built it doesn't mean they will come. Over time it can gradually become easier to attract an audience. It can be done, but it takes time, patience, and not repeating these failures.
Here are a few tips from the pros to achieve superior landing page design.
The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing goods or services.
Email is the basic unit for collectively analyzing and connecting disparate marketing channels as one. It’s the easiest way to re-target users, and finding potential customers.
Marketing automation is not impersonal. Actually, software will help your company enhance personal relationships with customers.
Digital marketing is making marketing harder. More fun, but harder. With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance. The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span. A simple approach can be applied to a complex situation.
You may be wondering which trade shows are best suited for your business, if you should even exhibit due to digital savvy millennials, or if it is worth the ever increasing expense. There are certain pros and of course cons for exhibiting at trade shows. Remember the following before you decide.
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Here are some factors to consider when choosing a marketing automation solution to match your strategy.
While other social media platforms such as Twitter, Facebook, Instagram, and Pinterest receive a lot of fanfare, LinkedIn is the social media platform that is primarily a business resource.
When commencing the process of building a marketing plan for 2016, there are key areas that you should consider. They include positioning, objectives, tactics, execution and strategy
So you've got a lead. What the heck do you do with it? Converting leads into sales is the critical part of inbound marketing, but if you're new to lead nurturing where do you start?
The main misconception about industry awards is that these awards truly go to the best or most deserving firm. This is absolutely false.
If the perception of a decision maker at a client is one that lends credibility to such awards, this is now your reality and you have to play the game. Perception becomes reality.