What are some examples of content that a client will need to provide for a Website Project?

The following is a list of items that clients can typically be expected to provide.  Delays during website projects most commonly come from this type of content not being readily available by the development phase of the website project.

  • Images – Banners
    • Artistic photos suitable for page feature images (2000 pixels X 1000 pixels)
    • This content can also be purchased, but is ideal if the content is exclusive and personalized to the organization.
  • Images – Client Logos
    • ai or .eps file format
    • If the above file formats are not available, high resolution transparent .png files can sometimes work.
  • Images – Staff Photos – Head Shots
    • For each member of the staff to be featured on the website
    • Ideally these are professional photos where the staff member looks approachable/happy, wearing professional apparel, and against consistent backdrop (logo drape, logo wall, plain white background).
  • Video
    • Marketing-ready video that might be applicable to page content (e.g. case studies, services, technology, about Versa).
  • Value Proposition Statement
    • Format example: Company XYZ helps [Buyer Persona] with [Service] so they can [Buyer Persona Goal] without [Buyer Persona Pain Point].
  • Copyrighting – Staff Bios
  • Copyrighting – Customer Testimonial Statements
  • Copyrighting – Company History
  • Copyrighting – Certifications & Awards
  • Copyrighting – Services
    • Services short description (1-paragrah)
    • Services long-form narrative content (600 – 1000 words).
  • Case Study – Copy, Images, Video
    • Business Driver (goal or pain point that served as the catalyst for the project)
    • Solution (what did your company do?)
    • Qualitative Results (opinions, observations)
    • Quantitative Results (anything that can be expressed as a numbers: revenue, consolidation of systems, headcount, etc.)
  • Company Locations (Address, Phone, Email, Hours of Operation)
  • Google Maps API Key
    • For website integration with Google Maps (Contact Us, Facilities, Events).
    • Google’s way of monitoring who uses their mapping engine and how often.
    • Free service.
    • Instructions at https://developers.google.com/maps/documentation/javascript/get-api-key
  • Google Analytics Property ID / Google Tag Manager Container ID
    • For website integration with Google Analytics to track traffic, goals, and conversions.
    • Free service.
    • Provide if this already exists, otherwise Touchline Marketing can help.
  • Tracking Pixel Code (Facebook, LinkedIn, Twitter)
  • Google Adwords Remarketing Tag
    • For website integration with Google Adwords PPC services.
    • Provide if this already exists, otherwise Touchline Marketing can help setup.
  • DNS Configuration
    • So we can turn the lights on to your new site, when ready.
    • Your domain name is just an entry on a domain name server (DNS) that point to an associated webserver’s IP address and port number.
    • If Touchline is provided access, we can make the DNS configuration changes for you. Otherwise, we can give you the information to make the changes yourself.
By |2018-09-23T04:14:22-06:00September 23rd, 2018|