SSL Certificates validate your website’s identity, and encrypt the information visitors send to, or receive from, your site. SSL websites can most often be recognized by the https prefix in the URL and a security or padlock icon visible in a user’s browser. The primary reasons to apply SSL to your site are:

• Keep thieves from spying on any exchange between you and your shoppers
• Gain customer confidence
• Safely accept credit cards on your website
• Gain a better search engine ranking (i.e. Google)

Touchline recommends that all clients apply an SSL certificate to their website. The cost associated SSL Certificates typically varies from $50-$200/year depending on the level of validation and is not included as part of this website project. Touchline can help clients interested in applying an SSL certificate on their website.