The 7 Jobs Every Small Business Should Outsource
Outsourcing frees up small business owners and staff to focus on growing their business, rather than merely maintaining it. These are the 7 Jobs every small business should outsource.
How To Create A Value Proposition
A value proposition is a core positioning statement that summarizes the unique benefits our company, product, or service delivers to a target customer.
What Is Marketing Automation?
Marketing automation is not impersonal. Actually, software will help your company enhance personal relationships with customers.
How To Share Company Twitter Posts / Share Company Tweet
Twitter is a powerful social media tool for small businesses. When your company sends out an update, you, your coworkers, and your clients have an opportunity to re-post the information to reach a broader audience. Let’s look at how to do this step by step.
Tips For Sharing The Company Facebook Post
A quick tutorial on how to easily share your company's Facebook posts to your personal Facebook page.
How Can Employees Share a Company LinkedIn Update?
Tips on how your employees can share a LinkedIn post. Reach new audiences on LinkedIn. It is crucial to leverage company employees to share compelling company content. For salespeople, this is an easy, non-invasive, way of staying in front of prospects and customers.
Encourage Your Employees To Use LinkedIn
Three reasons to encourage your employees to participate on your LinkedIn company page: increased visibility, employee satisfaction, increased connectivity.
Behind the Curtain of Industry Awards
The main misconception about industry awards is that these awards truly go to the best or most deserving firm. This is absolutely false.
If the perception of a decision maker at a client is one that lends credibility to such awards, this is now your reality and you have to play the game. Perception becomes reality.
5 Basic Ways to Write More Clickable Headlines
The average person is bombarded with dozens – if not hundreds – of marketing messages every day. How then does a marketer keep his message from this meeting this particular fate? - with a powerful and compelling headline, that's how!
8 Tips For Conducting Buyer Persona Interviews
By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach." Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them