A buyer persona (or customer avatar) is a picture of a company's ideal customer. Developing a buyer persona should be the first step in the sales & marketing planning process.
Twitter is a powerful social media tool for small businesses. When your company sends out an update, you, your coworkers, and your clients have an opportunity to re-post the information to reach a broader audience. Let’s look at how to do this step by step.
Tips on how your employees can share a LinkedIn post. Reach new audiences on LinkedIn. It is crucial to leverage company employees to share compelling company content. For salespeople, this is an easy, non-invasive, way of staying in front of prospects and customers.
The main misconception about industry awards is that these awards truly go to the best or most deserving firm. This is absolutely false.
If the perception of a decision maker at a client is one that lends credibility to such awards, this is now your reality and you have to play the game. Perception becomes reality.
The average person is bombarded with dozens – if not hundreds – of marketing messages every day. How then does a marketer keep his message from this meeting this particular fate? - with a powerful and compelling headline, that's how!
By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach." Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them