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So far touchlinemktg has created 33 blog entries.

5 Basic Ways to Write More Clickable Headlines

By |2019-07-11T14:45:57-06:00April 13th, 2017|Categories: Content Marketing|Tags: , , |

The average person is bombarded with dozens – if not hundreds – of marketing messages every day.  How then does a marketer keep his message from this meeting this particular fate? - with a powerful and compelling headline, that's how!

8 Tips For Conducting Buyer Persona Interviews

By |2019-07-11T14:56:46-06:00February 10th, 2017|Categories: Business - null, Marketing, Marketing Foundation, Tutorials|Tags: |

By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach."  Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them

5 Simple Steps To Nurture Your Leads With Email

By |2019-07-11T15:02:16-06:00December 5th, 2016|Categories: Email Marketing, Tutorials|Tags: , |

While email marketing may seem like a fairly forthright matter, there is some art to the process. Here are some five simple steps to help you on your way with successfully nurturing your email lists

8 Ways Your Consulting Firm Will Fail With Your Next Webinar

By |2019-07-11T15:06:04-06:00November 4th, 2016|Categories: Content Marketing, Email Marketing, Marketing|Tags: , |

Just because you built it doesn't mean they will come.  Over time it can gradually become easier to attract an audience.   It can be done, but it takes time, patience, and not repeating these failures.

The Importance Of A Marketing Automation Workflow

By |2019-07-11T15:10:56-06:00June 9th, 2016|Categories: Email Marketing, Marketing, Marketing Foundation|Tags: |

The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing   goods or services.

How Can We Simplify The Marketing Technology Landscape?

By |2019-07-11T15:17:42-06:00March 8th, 2016|Categories: Business - null, Marketing|Tags: , , |

Digital marketing is making marketing harder.  More fun, but harder.   With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance.  The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span.  A simple approach can be applied to a complex situation.

Pros and Cons of Exhibiting At Trade Shows

By |2019-07-11T15:19:20-06:00February 24th, 2016|Categories: Marketing|Tags: , |

You may be wondering which trade shows are best suited for your business, if you should even exhibit due to digital savvy millennials, or if it is worth the ever increasing expense. There are certain pros and of course cons for exhibiting at trade shows. Remember the following before you decide. 

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