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How Can Employees Share a Company LinkedIn Update?

By |2018-10-10T04:04:37-06:00March 3rd, 2018|Categories: Social Media, Tutorials|Tags: , , , , |

Tips on how your employees can share a LinkedIn post. Reach new audiences on LinkedIn. It is crucial to leverage company employees to share compelling company content.  For salespeople, this is an easy,  non-invasive, way of staying in front of prospects and customers.

Behind the Curtain of Industry Awards

By |2019-01-04T00:50:21-06:00September 11th, 2017|Categories: Marketing|Tags: , , , , |

The main misconception about industry awards is that these awards truly go to the best or most deserving firm.  This is absolutely false.

If the perception of a decision maker at a client is one that lends credibility to such awards, this is now your reality and you have to play the game.  Perception becomes reality.

5 Basic Ways to Write More Clickable Headlines

By |2019-07-11T14:45:57-06:00April 13th, 2017|Categories: Content Marketing|Tags: , , |

The average person is bombarded with dozens – if not hundreds – of marketing messages every day.  How then does a marketer keep his message from this meeting this particular fate? - with a powerful and compelling headline, that's how!

8 Tips For Conducting Buyer Persona Interviews

By |2019-10-16T09:54:45-06:00February 10th, 2017|Categories: Business, Marketing, Marketing Foundation, Tutorials|Tags: |

By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach."  Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them

5 Simple Steps To Nurture Your Leads With Email

By |2019-07-11T15:02:16-06:00December 5th, 2016|Categories: Email Marketing, Tutorials|Tags: , |

While email marketing may seem like a fairly forthright matter, there is some art to the process. Here are some five simple steps to help you on your way with successfully nurturing your email lists

8 Ways Your Consulting Firm Will Fail With Your Next Webinar

By |2019-07-11T15:06:04-06:00November 4th, 2016|Categories: Content Marketing, Email Marketing, Marketing|Tags: , |

Just because you built it doesn't mean they will come.  Over time it can gradually become easier to attract an audience.   It can be done, but it takes time, patience, and not repeating these failures.

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