The average person is bombarded with dozens – if not hundreds – of marketing messages every day. How then does a marketer keep his message from this meeting this particular fate? - with a powerful and compelling headline, that's how!
By giving your ideal customer a voice, the buyer persona gives the organization enough confidence to say, "This is what really matters to our customers and here is our approach." Here are a few suggestions for conducting insightful buyer persona interviews and for getting the maximum value out of them
Businesses classified as B2B can benefit greatly from social media—even if you’re a not a tech savvy B2B business. To chart the proper course, you might want to have a strategic approach and follow a few basic steps.
While email marketing may seem like a fairly forthright matter, there is some art to the process. Here are some five simple steps to help you on your way with successfully nurturing your email lists
Just because you built it doesn't mean they will come. Over time it can gradually become easier to attract an audience. It can be done, but it takes time, patience, and not repeating these failures.
The buyer's journey of a consumer is complex. Understanding the buying cycles of your business can be accomplished by deconstructing the paths customers take when purchasing goods or services.
Email is the basic unit for collectively analyzing and connecting disparate marketing channels as one. It’s the easiest way to re-target users, and finding potential customers.
Digital marketing is making marketing harder. More fun, but harder. With the spike in the degree of difficulty, technology solutions are flooding the landscape to fill the gaps to create efficiency, scale business, and measure performance. The number of marketing vendors has increased from 100 to over 1,800 in a 4 year span. A simple approach can be applied to a complex situation.
You may be wondering which trade shows are best suited for your business, if you should even exhibit due to digital savvy millennials, or if it is worth the ever increasing expense. There are certain pros and of course cons for exhibiting at trade shows. Remember the following before you decide.